In this “quick hit” Katharyn White, SVP & Chief Marketing Officer at T-Systems, talks about how her team quickly shifted an executive advisory board into more of a network approach during the early stages of the pandemic and how the pivot has actually turned into an advantage.

This clip is a brief segment from our Marketing Vision 2020 conference held in October, where I hosted a panel session on Innovating Executive Engagement: Next Steps for C-Suite Marketing. If you’re interested in how to engage executives in today’s environment, I highly recommend that you view the entire discussion. You also may want to go back and listen to my full interview with Katherine on this C-Suite Marketing podcast.

C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.