In this “quick hit”, Polly Kruse, Vice President, Executive Engagement and Programs at Citrix, describes how Citrix is leveraging its executive briefing centers to stay connected and consistently engage with its executive clients.

This clip is a brief segment from our Marketing Vision 2020 conference held in October, where I hosted a panel session on Innovating Executive Engagement: Next Steps for C-Suite Marketing. If you’re interested in how to engage executives in today’s environment, I highly recommend that you view the entire discussion.

C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.