pOpenViews Blake Bartlett discusses how a companys go-to-market model can impact CAC Payback and if there is indeed a magic number to hit for this metric. Then we hear from Marc Morin, Founder  CEO of Auvik, about the importance of experimentation in efficiently acquiring new customers to drive down CAC./p

pOpenViews Blake Bartlett discusses how a companys go-to-market model can impact CAC Payback and if there is indeed a magic number to hit for this metric. Then we hear from Marc Morin, Founder CEO of Auvik, about the importance of experimentation in efficiently acquiring new customers to drive down CAC./p

CAC Payback: How Continuous Experimentation Can Drive Down Costs

It takes 3 ingredients to build a software startup in today’s wild market: people, product and growth. Easier said than done. BUILD is here to help by featuring conversations between venture capitalist Blake Bartlett and the smartest folks in software. OpenView is a VC firm that invests in amazing companies like Datadog, Expensify and Calendly. Visit ov.vc for more details.

Business

Entrepreneurship

Marketing

It takes 3 ingredients to build a software startup in today’s wild market: people, product and growth. Easier said than done. BUILD is here to help by featuring conversations between venture capitalist Blake Bartlett and the smartest folks in software. OpenView is a VC firm that invests in amazing companies like Datadog, Expensify and Calendly. Visit ov.vc for more details.

Share CAC Payback: How Continuous Experimentation Can Drive Down Costs

Sign up to save your podcasts

CAC Payback: How Continuous Experimentation Can Drive Down Costs

CAC Payback: How Continuous Experimentation Can Drive Down Costs

More shows like BUILD with Blake Bartlett

Ask Pastor John

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

Sunday Sermons

The Crossway Podcast

You're Not Crazy

Exalting Christ Church