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CAC, Show Rate, Close Rate: The Numbers that make or Break Scale
If you're closing way more than 30% of your sales calls, you're underpricing your business, and that's just the start of what Neil breaks down here.
This episode features Neil Persaud, Head of Growth at Mad Hub — a marketing pro with 25 years in the game who's scaled 8 agencies, sat on 12 boards, and driven 60M+ in sales revenue. You'll learn why "I don't want to be your partner, I want to be your growth department" is the exact mindset to look for, how to spot the red flags that scream a bad agency before you sign, and why the real bottleneck in your growth might be sitting in your own C-suite. If you're a small business owner or CEO trying to scale without lighting money on fire, this one will change how you hire help.
In This Episode, You'll Learn:- Why "quick wins" and free pilot projects are the biggest red flags when outsourcing your marketing- How to know if you're underpricing — the 30% closing-rate benchmark that exposes it instantly- What numbers you MUST know before you scale (CAC, show rate, closing rate) or the math falls apart- Why a $5K budget against a 10MM TAM guarantees you'll see zero real results- The "growth department" mindset that separates real partners from vendors who treat you like a number- How to extend LTV by locking in a preferred rate in good faith instead of renegotiating every quarter- The one-page strategic plan that aligns your whole team around a single north star
Whether you're focused on LinkedIn outreach, B2B lead generation, or building a sales pipeline that doesn't depend on paid ads, this conversation gives small business owners and entrepreneurs a clear framework for choosing the right growth partner. Neil's take on the entrepreneurial mindset, organic LinkedIn strategy, and what it actually takes to scale a business is essential listening for any CEO serious about sustainable business growth.
👉 Get clients from LinkedIn: https://tidycal.com/donemaker-sales/donemaker-referall-call📚 Free Resources to build a sales pipeline: https://donemaker.vista.page/#DoneMakerPodcast #LinkedInOutreach #B2BLeadGeneration #SmallBusinessGrowth #Entrepreneurship #BusinessPodcast #MarketingAgency #GrowthStrategy #ScalingABusiness #DigitalMarketing #CEOAdvice
---------------------------------
Neil Persaud’s contacts:LinkedIn: https://www.linkedin.com/in/neilpersaud76/---------------------------------
ABOUT DONEMAKER:
Make easy business decisions by filling your sales funnel with LinkedIn Organic Outreach. No data scraping, no outreach automations, no AI messages. The entire process is done manually + weekly strategy call with a dedicated account rep.
Chapters:00:00 If You Don't Know Your Numbers, You Can't Do the Math00:58 Meet Neil Persaud, Head of Growth at Mad Hub01:50 Revenue Angles When You're Still Working IN the Business03:30 The Numbers Every Owner Must Know (Show Rate, Close Rate, CAC)05:19 Extending Terms to Lock In a Preferred Rate07:30 Why There's No Cookie-Cutter Playbook12:30 $500K to $5M vs $5M to $25M: What Actually Changes15:00 Red Flags: When You're NOT Ready to Outsource Marketing19:35 What a Real Go-To-Market Strategy Actually Is22:00 Synergies to Scale: Transparent Comms & Slack Integration22:50 Why Digital Marketers Get a Bad Rep28:50 Why Selling "Packages" Is a Red Flag29:50 Jack of All Trades? Inside Mad Hub's Bench of Experts39:00 The Fragmented Trap: Nobody Owns Sales & Marketing42:00 The One-Page Strategic Plan That Drove $700K, $2.5M & $3.5M44:50 How to Connect With Neil + His Final Challenge
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By Zivko DodovskiIf you're closing way more than 30% of your sales calls, you're underpricing your business, and that's just the start of what Neil breaks down here.
This episode features Neil Persaud, Head of Growth at Mad Hub — a marketing pro with 25 years in the game who's scaled 8 agencies, sat on 12 boards, and driven 60M+ in sales revenue. You'll learn why "I don't want to be your partner, I want to be your growth department" is the exact mindset to look for, how to spot the red flags that scream a bad agency before you sign, and why the real bottleneck in your growth might be sitting in your own C-suite. If you're a small business owner or CEO trying to scale without lighting money on fire, this one will change how you hire help.
In This Episode, You'll Learn:- Why "quick wins" and free pilot projects are the biggest red flags when outsourcing your marketing- How to know if you're underpricing — the 30% closing-rate benchmark that exposes it instantly- What numbers you MUST know before you scale (CAC, show rate, closing rate) or the math falls apart- Why a $5K budget against a 10MM TAM guarantees you'll see zero real results- The "growth department" mindset that separates real partners from vendors who treat you like a number- How to extend LTV by locking in a preferred rate in good faith instead of renegotiating every quarter- The one-page strategic plan that aligns your whole team around a single north star
Whether you're focused on LinkedIn outreach, B2B lead generation, or building a sales pipeline that doesn't depend on paid ads, this conversation gives small business owners and entrepreneurs a clear framework for choosing the right growth partner. Neil's take on the entrepreneurial mindset, organic LinkedIn strategy, and what it actually takes to scale a business is essential listening for any CEO serious about sustainable business growth.
👉 Get clients from LinkedIn: https://tidycal.com/donemaker-sales/donemaker-referall-call📚 Free Resources to build a sales pipeline: https://donemaker.vista.page/#DoneMakerPodcast #LinkedInOutreach #B2BLeadGeneration #SmallBusinessGrowth #Entrepreneurship #BusinessPodcast #MarketingAgency #GrowthStrategy #ScalingABusiness #DigitalMarketing #CEOAdvice
---------------------------------
Neil Persaud’s contacts:LinkedIn: https://www.linkedin.com/in/neilpersaud76/---------------------------------
ABOUT DONEMAKER:
Make easy business decisions by filling your sales funnel with LinkedIn Organic Outreach. No data scraping, no outreach automations, no AI messages. The entire process is done manually + weekly strategy call with a dedicated account rep.
Chapters:00:00 If You Don't Know Your Numbers, You Can't Do the Math00:58 Meet Neil Persaud, Head of Growth at Mad Hub01:50 Revenue Angles When You're Still Working IN the Business03:30 The Numbers Every Owner Must Know (Show Rate, Close Rate, CAC)05:19 Extending Terms to Lock In a Preferred Rate07:30 Why There's No Cookie-Cutter Playbook12:30 $500K to $5M vs $5M to $25M: What Actually Changes15:00 Red Flags: When You're NOT Ready to Outsource Marketing19:35 What a Real Go-To-Market Strategy Actually Is22:00 Synergies to Scale: Transparent Comms & Slack Integration22:50 Why Digital Marketers Get a Bad Rep28:50 Why Selling "Packages" Is a Red Flag29:50 Jack of All Trades? Inside Mad Hub's Bench of Experts39:00 The Fragmented Trap: Nobody Owns Sales & Marketing42:00 The One-Page Strategic Plan That Drove $700K, $2.5M & $3.5M44:50 How to Connect With Neil + His Final Challenge