In this episode of CACMChat: The HOA Life, host and communications manager, Celeste Huecias sits down with Jeff Farnsworth, CAMEx, CCAM-PM.ND, of Steward Property Services, Inc. to discuss the evolving state of professionalism in the community management industry.

From the lasting impact of first impressions to the day-to-day habits that define a true professional, Celeste and Jeff explore what it really means to show up in today’s workplace. They break down key areas like attire, email etiquette, and communication style, while also highlighting the small details that can make—or break—your professional presence.

Through a leadership lens, the conversation dives into how executives and decision- makers perceive professionalism, and how those perceptions can directly influence career growth and new opportunities. They also touch on where professionals tend to miss the mark, whether the industry has become too casual, and how individual actions contribute to the broader reputation of the field.

Whether you’re new to the industry or looking to sharpen your edge, this episode is packed with practical takeaways to help you elevate your professionalism starting today.

This episode is sponsored by BTC Bob Tedrick Construction Inc.

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AI is already changing how boards find and evaluate CAM firms—and it may be deciding who makes the shortlist before you even know you’re in the running.

In this episode, host Celeste Huecias sits down with John Leuterman of Big Rock Marketing to break down all things AI—from tools like ChatGPT and Perplexity to how they’re reshaping marketing in our industry.

From SEO and proposals to marketing and client service, they share what your company should be doing right now to keep up.

Whether you’re a CAM executive, part of a marketing team, or just keeping up with the digital landscape, this episode delivers practical tips on using AI—without losing what makes your firm unique.

Let AI do the busy work—your expertise is what wins business. Listen today!

This episode is sponsored by Big Rock Marketing.

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Join us for a special conversation as Communications Manager, Celeste Huecias, sits down with Karen Conlon, MCAM, CACM’s first CEO. The two will explore the evolution of community management over the decades. From the early days of managing associations and communities without the tech tools we rely on today, to the modern landscape shaped by software, social media, and ever-changing regulations, Karen shares her unique perspective on how the profession has adapted and grown.

Celeste and Karen touch on the origins of CACM, the lessons learned from decades of advocacy, and the ways managers have modernized their approach to meet the needs of today’s communities. Whether you’re a seasoned manager or just starting out, this episode offers insights, stories, and advice on thriving in a role that continues to evolve.

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What does it really take to plan for a successful year—especially when the unexpected comes your way?

In this episode, host Celeste Huecias of CACM sits down with Samantha Soogian, CCAM, Director of Management Services at the Community of Harbor Bay Isle Owners Association, to talk about the power of organization, strong planning, and the role teammates play in navigating the unexpected. From managing teams and properties to handling real-life curveballs, Samantha shares how being organized, and leaning on the right people, creates clarity, confidence, and resilience.

We dive into mindful tips and practical strategies managers can use to stay organized throughout the year—or even just at the end of a long day. If you’re looking for simple, realistic ways to feel more prepared and less overwhelmed, this conversation is for you.

Don’t miss this powerful start to the new year—listen today.

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As the year comes to a close, we’re taking a moment to reflect on the challenges, growth and resilience that defined this year for our community.

In this special end-of-year holiday episode, we look back on the moments that mattered most — from the impact of the LA fires and the incredible compassion shown by our members to the education, advocacy and professional development efforts that moved our industry forward.

We highlight key milestones, including our Northern and Southern California Law Seminars, manager-focused webinars, legislative advocacy in Sacramento, expanded education programs and the completion of our industry compensation study. We also share how CACM showed up for members during difficult times through resources, relief initiatives and ongoing support.

As we look ahead to 2026, this episode is about gratitude, connection and momentum — and a reminder that together, we continue to strengthen the future of community management.

Thank you for being part of our community, and happy holidays from all of us at CACM.

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In this episode, we’re joined by Kylie Decker, CAMEx, CCAM from Powerstone Property Management, ACMC and a member of CACM’s Board of Directors, for an honest and timely conversation about what work–life balance really means in our industry today.

Kylie shares her leadership perspective on how expectations around balance have evolved in recent years and why the community management world often struggles with boundaries. She also dives into practical, realistic habits that help her recalibrate when things get overwhelming, the small routines that make a big difference and the role leaders play in modeling healthy work rhythms.

Whether you're a new manager, a seasoned pro or simply trying to create healthier space between work and life, this episode is full of grounded insights and actionable takeaways you can put into practice right away.

Tune in to gain a fresh perspective on balance, leadership and the habits that help us sustain long, fulfilling careers.

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In this Thanksgiving-themed episode, we’re exploring the power of appreciation—and how simple recognition can strengthen community relationships, build trust and highlight the everyday moments that make this industry so special.

Guest host, Celeste Huecias, CACM Communications Manager, is joined by Brittney Zaragoza, CACM’s Regional Assistant for Northern California. With years of experience in both portfolio and onsite management before joining CACM, Brittney brings a unique, front-line perspective on what genuine appreciation looks like and why it matters.

Together, we share real stories from the field, talk about the impact of recognizing wins both big and small and discuss how appreciation creates stronger, more connected communities. Whether you’re a seasoned manager, an industry partner or brand-new to the field, this episode offers warm, practical insight into bringing more gratitude into your work and your community.

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In this episode of CACM Chat; The HOA Life, Celeste Huecias of CACM sits down with Victoria Gish, CCAM, a Vision Award recipient for Leadership and Educational Excellence, to explore what it truly takes to create lasting client satisfaction in community management.

Together, they unpack how strong leadership and continuous education go hand-in- hand with building trust, improving communication, and strengthening relationships with boards and homeowners. From defining what satisfying clients may look like to sharing real-world experiences and lessons learned, this conversation offers inspiration and practical insight for every community manager — whether you’re new to the field or a seasoned leader.

Tune in to discover how educating with purpose, leading with confidence and keeping humanity at the heart of your work can transform the client experience and elevate the entire community.

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In this episode of CACM Chat: The HOA Life, we dive into part two of The Sh*t That Really Happens: Community Shockers Edition. Host Celeste Huecias, Communications Manager at CACM, reunites with Robert Sides, CCAM-HR.LS, to unpack the wild, unbelievable and sometimes jaw dropping stories community managers face in the field.

From unexpected, naked encounters to tough situations that test patience, professionalism and morals, this episode brings you the real-life chaos of community management — complete with insightful takeaways and a few laughs along the way.

Tune in for candid stories, valuable lessons and pure “did that really happen?” moments that prove the truth in HOA life is often stranger than fiction.

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In this episode, host Celeste Huecias, Communications Manager at CACM, sits down with Robert Sides, CCAM-HR.LS, from Regatta Seaside Homeowners Association, to dive into the wild world of media and management. From Tom Cruise-worthy characters to jaw-dropping news stories, they unpack the unpredictable (and sometimes unbelievable) moments that happen when community management meets the press.

Get ready for the relatable stories of feeling like Sherlock Holmes, candid insights, a few laughs and real talk about the sh*t that really happens when managers find themselves in the media spotlight.

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