Likefolio’s Landon Swan calls Nike (NKE) and “underperformer” and notes its steady downtrend despite attempts at a turnaround. “They have probably one of the strongest brands in the world,” he says, “but it just can’t all be direct-to-consumer.” Despite brand strength, they are the “worst” in Likefolio’s sentiment data. However, he thinks we might see the bottom in the next few quarters.

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