This week we're here to discuss White, or Private, Label coffee roasting. What it means, and what it can mean to the success of your coffee roastery.

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We're back after the long, long fallow week to quickly reflect on another (shock) week and get ready for a big battle this weekend.  

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This week we're discussing the 'race to the bottom' and how that relates to specialty coffee. Broadly speaking, this is an interesting conversation that addresses some of the very basics of coffee quality and price, but explores the important decisions that coffee roasters are faced when trying to remain competitive.  

For us, brand credibility is something that can't be overlooked when decreasing prices. It can feel a bit like playing a long game to ride out tough economic conditions, but we feel that protecting your brand is crucial to get out of it with merit in your business. 

Don't forget to watch along on Youtube at the link here: https://youtu.be/DVcJmh1N0bM

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This week Harris is away, so Robi is answering your questions. 

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This week we are deep diving into accessibility in coffee, and how we feel we can make improvements in the industry to better service the consumer. This is a large topic, and one that we feel super passionate about. It's also a very hard one to get right as a business.

How does your local cafe make you feel comfortable and welcome? 

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We're chatting all things tries and line outs in this random bonus segment of the podcast. Robi and Harris chat about the pending Calcutta Cup tie between Scotland and England. If you like rugby then get on the headphones!

We're in Cairngorm Coffee 'Frederick Street' this week discussing how on earth you go about opening your first coffee shop/cafe, the costs associated with that and Robi's journey from dream to reality. 

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This week, Robi and Harris discuss what went into making our Christmas advert last year, why exactly we did it and did it achieve all our expectations. 

Marketing can be a confusing thing so we'll definitely dive more into it at a future date but we have a few great discussions on our current approach alongside our goals for this year.  

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Welcome to the introductory episode of our second attempt at the CGC podcast! In this initial episode, we introduce each other (again), look back on how 2022 went for us as a brand, what we did right, what maybe went wrong and also, what's next in 2023. 

Whether you're a seasoned coffee connoisseur or just starting to explore the world of specialty coffee, we hope you'll enjoy listening and learning more about our passion for all things coffee. Don't forget to subscribe to our channel for future episodes and follow us on social media for even more coffee content. Cheers!

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We chat to our much loved Coffee Roaster, Nicki, who fills us in on her must eats, drinks, and caffeinates in Edinburgh before she heads back to New Zealand. We've absolutely loved having Nicki as part of our fabric a Cairngorm and are so sad to see her go. Whatever the next step is in New Zealand, it's sure to be a successful one!