Caitlin realized there was a great opportunity to help the world's most cutting edge tech companies tell their stories through better PR and placing the founders at the right events as thought leaders. She launched cred., and the company has since grown to represent many of the hottest startups out! Caitlin talks about how cred. came to be, what it takes to run a communications agency, and how PR is evolving today! She also discusses the power of live events, why many of her founders consistently do them, and how to build a great founder first personal brand.