Sofeast's CEO Renaud Anjoran and Adrian kick off the episode by talking about Hong Kong's new and improved immigration and Covid procedures and the heatwaves and droughts in China that have been affecting manufacturing there.

The main topic is getting to grips with is calculating how much money is required for prototyping and then launching your new product - a popular question for many entrepreneurs and SMEs who aim to bring their new product concept to market!

00:00 - Greetings.

00:37 - How visiting Hong Kong in August 2022 has become easier.

04:20 - What effects are the heatwave and drought in China, especially in the Western provinces of Sichuan and Chongqing, having on manufacturing?

09:13 - The psychological side of launching a new product and how ambition affects a product launch.

14:46 - What are the finance numbers involved?

• What's your investment required to be ready for manufacturing (NRE costs)? 

22:59 - What's included in these costs? (action & item breakdown)

1. NRE costs

1. Total landed cost per unit (production & shipping cost)

32:39 - Why do many products end up being sold at a loss?

35:06 - Other 'hidden issues' that don't always show up in the calculations.

37:39 - In summary.

• Sofeast can support you when bringing your new product to market in almost all aspects discussed in this episode, for instance, select our NPI support solution

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