Please find some links and notes from the 2 Regular Guys Podcast. If we are in this industry as a business the goal is to turn a profit. Terry and Aaron have seen way too many business struggles just to break even and the main culprit is the inability to truly calculate their costs and then accurately set their prices. This week we are circling back to wrap up this series with a friend of the show, Andrea Bommarito. She will dive into some pricing strategies and provide you with some great info that can help your business turn a profit by Calculating Your True Costs of Embroidery.

Sponsored by: SGIA.org | 2017 SGIA Expo in New Orleans - Oct 10-12

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News and Notes

Few manufacturers have matched OKI’s commitment to the textile transfer market in 2017. At NBM Long Beach, OKI will be showcasing its full portfolio of innovative LED textile transfer printers. In booth 951, you’ll have the opportunity to get hands-on with print samples from the Pro6410 NeonColor and the latest in OKI’s industry-leading line of white toner printers, the Pro8432WT. This new tabloid-sized white toner printer provides an efficient and affordable way to create full-color graphics on both light and dark-colored substrates, from ceramics to apparel. Beyond print samples and product demonstrations at NBM, OKI’s seminars in booth 951 will show how OKI and its partners are redefining traditional print processes. OKI’s “Raising the Bar for the Decorating Market” seminar describes how these products fit into your print operation and the industry at large. Neenah Paper will present its Exostencil Screen Prep Paper during its daily “Be a Screen Shop Superhero” seminar, while Forever Media compares OKI’s White Toner Technology with traditional Direct-to-Garment processes in its daily seminar. Don’t forget to take advantage of these exclusive NBM promotions: Fruit of the Loom has partnered with OKI to offer six dozen free shirts with the purchase of select OKI transfer printers including the C711WT, C831TS, Pro6410 NeonColor, and the new Pro8432WT. Neenah Paper and Forever Media will also be offering up to $150 in free paper. NBM Long Beach July 20-22.

Calculating Your True Costs of Embroidery

It has been too long since we have has her on the show, but we are finally welcoming back a wonderful “Regular” gal. Andrea Bommarito is joining us today and she is a self-proclaimed Embroidery Nerd. In fact, that is her Twitter handle. She works with customers in training, education as well as technical support at a leading machine supplier of