“How do we use data more and more intelligently to be able to understand who do we market to, how do we market to them, [and] what’s the story that we tell each of them in a different way to be really relevant?”

This week, Leon and Zoë are joined by Jessica Gilmartin, Wharton alum and Chief Marketing Officer at Calendly. With experience across large companies and startups, Jessica is an expert in her field. In this episode, she discusses the critical questions her team at Calendly is asking and how data informs their decision making. Listen in to learn more about finding a balance between creativity and analytics while developing marketing strategies.