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substack article: https://getcalibrated.substack.com/p/geolift-or-trimmed-match-before-you
Article link: https://open.substack.com/pub/getcalibrated/p/geo-experiment-causal-inference-without
Substack article link: https://getcalibrated.substack.com/p/your-ad-roi-number-is-probably-wrong
https://getcalibrated.substack.com/p/the-worlds-biggest-music-company
The Data Paradox in Music, Ep. 1: Knowing Everything About the Wrong Fans
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