Successful change management is about knowing your audience and anticipating what they can accept and when. Whether you run a family-run distribution company or a member-owned cooperative in the professional turf, ornamental and specialty landscape vertical, that formula remains the same.

Jeff Braun, CEO of Primera Co-Op, thoroughly understands the critical moves his organization must take to excel. More importantly, he knows when to ease up before rolling out his plans. Jason chats with Jeff about his transition from major manufacturer to co-op, the pleasures and perils of taking on a new vertical, and the art of slowing down to accelerate innovation.

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CONNECT WITH JEFF

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For full show notes and services visit: https://www.distributionteam.com

Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth and achieve personal goals.

This episode was edited & mixed by The Creative Impostor Studios.

Special thanks to our sponsor for this episode: INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.