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In 1850 Levi Strauss moved to San Francisco to join the gold rush. Known as the Merchant Millionaire, Strauss didn't pan for gold ~ he gave the gold miners what they needed to fulfill their dreams. Today we call it the pick and shovel strategy.
Listen in as history repeats itself today.
By Tony Moore4.8
3838 ratings
In 1850 Levi Strauss moved to San Francisco to join the gold rush. Known as the Merchant Millionaire, Strauss didn't pan for gold ~ he gave the gold miners what they needed to fulfill their dreams. Today we call it the pick and shovel strategy.
Listen in as history repeats itself today.