Attributing personal growth as the core of her success, Kat Norton's engaging social media persona, Miss Excel, has grown exponentially, helping her achieve exceptional—and lucrative—results.

In this season of Call Paul, meet 10 small business owners who found success by doing the right thing.

Paul talks to Connie, CEO of pottery company East Fork, about defining your own success. For East Fork, that means growing from a staff of six to 106 while staying true to their founding principles.

In this small business spotlight, Brandi Shelton, owner of Just Add Honey Tea Company, shares a behind the scenes peek at the day to day of running a company.

Leah sits at the helm of Juniper Ridge, an incense company committed to sourcing its product sustainably. Hear how the business embodies the themes of the podcast – being authentic and knowing that bigger isn’t always better.

In this small business spotlight, Tiffini Gatlin, the owner of Latched and Hooked, shares a behind the scenes peek at the day to day of running a company -- mutant printer included.

Paul talks to Jeff, founder of Ugmonk and self-described “entrepreneur by accident” about what it’s like to start a business when you’re not all that crazy about, well, business. For Jeff, that means writing his own rules.

In this small business spotlight, Latosha Stone, the owner of Proper Gnar, shares a behind the scenes peek at the day to day of running a company.

Ariela Safira and Dr. Nina Vasan want to create a happier, healthier workforce, and they’re starting with their own company. They provide and advocate for a renewed focus on mental health with classes, events and consultations.

In this small business spotlight, Kyle Menard of Totally Good Time, shares a behind the scenes peek at the day to day of running a company.