Call to Action

Hear the business leads of Weber Shandwick, 88 Creative and 6S Marketing lead a powerful discussion on how to generate more organic growth for your agency in 2016. This is the first half of a two part episode.

In this episode of the Call to Action podcast, we interview Scott Stratten of Unmarketing about why he thinks most marketing is bad... and is only getting worse. Plus, Scott shares how sales, marketing and customer service can all work together to create a seamless brand experience.

The great folks at Uberflip have just launched their very own podcast, Flip the Switch, and our Content Director Dan Levy spoke with Uberflip's VP Marketing Hana Abaza about the nitty gritty details: finding your audience, figuring out ROI and what can go wrong on launch.

What happens when you've seen more landing pages that anyone on the planet? Well, for one, you start noticing poor and positive marketing experiences all over the web. And then you start noticing optimization tactics at play in the real world, too, like when you're shopping for a blender or using a poorly-designed bathroom sink. But you also learn a heck of a lot about marketing. And if you're Oli Gardner of Unbounce, you try your best to share your learnings with other marketers.

After writing a couple best-selling books and speaking at a ton of marketing conferences, Julien Smith decided it was time to put his money where his mouth is - so he co-founded Breather, a company that rents out private spaces by the hour. Since Breather is based here in Montreal, Julien came by the office to chat us about his seemingly backwards transition from marketing thought leader to real-world marketer and CEO.

Imagine being the only marketer on the team at a budding startup.

You need to know the best practices for all sorts of campaigns: paid, content, social, email, partnerships… the list goes on. What's more, you're responsible for both strategy and execution (no matter how brilliant you are, there are only 24 hours in a day... and fewer if you want to, y'know, sleep).

That's a lot of hats to wear. Sound like a nightmare? Well, it was the reality for Georgiana Laudi back when Unbounce was just a baby company. Today, she is the VP of Marketing and has watched the department grow to have more than 30 employees.

And while the role was surely stressful (wearing a lot of hats can make you look goofy), Gia's hands-in-everything position taught her a lot about being a marketer and a manager.

We all have that friend we go to when we need relationship advice.

But it's not always about heartache or that roommate who won't do their dishes. Sometimes it's your leads who are breaking your heart. You thought you made a great first impression, so why don't they want a second date?

When your lead gen opportunities are resulting in the marketing equivalent of a one-night stand, let Mike King of digital marketing agency iPullRank be that friend.

In this episode of the Call to Action podcast, Mike tells you how you can create long-lasting relationships with leads - the kind that keeps them coming back for more.

The first year of becoming a parent is a rollercoaster of emotions, from terror to pure joy and everything in between. You can't sleep, you don't have time to eat and you go from laughing to crying in mere seconds. But in the end it's all worth it, because like every proud parent, your podcast's achievements become your own.

Nope, that wasn't a typo. We're talking about a different kind of baby - one you can download on iTunes.

That's right, folks, the Call to Action podcast just turned one, and we're celebrating as many others have celebrated their first birthday: by diving headfirst into a volleyball-sized cupcake. (I wish!)

Join me, Unbounce's Multimedia Producer, Stephanie Saretsky (a.k.a. Beansie), and Content Strategist Dan Levy as we chat about the lessons learned during the podcast's first year, including how dang tricky it is to measure the value of a podcast and why not all ideas are good ideas. On top of that, we chat about what's to come for season two, and how you can get involved.

We've all experienced that feeling of dread.

You've got your pen to paper (or fingers to keyboard), but your mind is as blank as your Google doc. And your landing page copy isn't going to write itself.

Before you throw up your arms and abandon your work, listen to the latest episode of the Call to Action podcast. Unbounce's Content Strategist Dan Levy interviews Grant Lingel, Content Manager of professional service provider Bunny Inc. about tricks he's used to break free of the prison that is writer's block.