Tai Anderson is the bassist of the iconic Grammy Award winning Christian rock band Third Day.
He is also an entrepreneur, a speaker, and the author of a brand new book called Market Like a Rockstar.
This conversation was one of my favorites we have done on this show.
Tai's music journey began with a youth pastor who could have pushed him away from rock and roll but instead said come play in the youth group. That one invitation changed everything.
We talked about the early days of Third Day, the pressure they felt to cross over into the mainstream and why they said no, and the story behind Offerings, the album the label did not want to release that ended up being their best seller.
We also got into Tai's ROCKSTAR marketing framework and what it looks like for independent artists and worship leaders who are trying to build something real without a massive platform behind them.
This one is for anyone who feels called to more than one thing in music.
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