In this episode of The Good Influencer Podcast, host Becca McLeod explores the dynamic world of influencer marketing with Victoria Bradley, brand manager at Chris Loves Julia. They discuss the value of knowing your niche, balancing personal storytelling with audience expectations, and fostering genuine brand relationships. The conversation offers practical tips on tagging, affiliate links, sponsorship negotiation, and leveraging user-generated content (UGC), while also addressing performance pressures and brand contracts. Throughout, the episode highlights the evolving landscape of influencer marketing and the importance of authenticity and integrity in content creation.

00:00 Understanding Your Niche and Audience

00:32 Introduction to The Good Influencer Podcast

00:50 Meet Victoria Bradley: Brand Manager Insights

03:04 The Evolution of Influencer Marketing

06:18 Navigating Brand Collaborations and Sponsorships

09:18 Strategies for New Influencers

20:31 The Importance of Niching Down

24:14 Organic Brand Partnerships

25:13 Exclusivity and Brand Loyalty

26:38 Testing and Authenticity

28:49 Building Trust with a Small Following

30:29 Creating an Effective Media Kit

35:25 User-Generated Content (UGC)

41:14 Handling Underperforming Collaborations

47:12 Homework and Final Thoughts