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Calling expired listings [best lead generation advice], you need to expand your client database. An expired lead is a homeowner or seller whose listing agreement has expired. They're ready to sell their home and have agreed to pay a commission. All you have to do is call and talk to them. In this video, you will learn how to prepare for the call, what to say, and how to say it when talking to any expired listing, expired seller, or expired lead. 

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PRO TIP: Practice your script repeatedly, and practice some more when you’re finished.
PRO TIP: Provide value.
PRO TIP: Listen to their concerns. Your silence will speak louder than your script.

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