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Calling Out vs Calling In (a tale of two reels)
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What's the difference between calling your people out and calling your people in? In this episode, we look at two very different reels: one that gets it wrong, and one that gets it right.
The first is a staged clip that trades trust for shock. The second is the "if Netflix made a documentary about..." trend, an easy, playful format that lets you be fun and safety-led at the same time, while calling in exactly the people you're here to serve.
A practical look at visibility, trust, and making sure the people who find you feel safe enough to stay.
ChiroVisibility, where chiropractic finds its people 🩷
🩷
About Philippa:
Philippa Wilmot is a chiropractor of 16 years and the founder of ChiroVisibility, a membership community helping chiropractors build real visibility through social media and marketing that actually feels like them. In 2026 she was recognised by Women in Chiropractic with the Impact Award - "an exceptional chiropractor creating IMPACT in the lives of others." She's also the host of the ChiroVisibility Pod, where chiropractic finds its people.
Come and find your people:
🎙️ Listen to the ChiroVisibility Pod - you're already here, so you know it's good. Subscribe so you never miss an episode.
💌 Join the email list 'The Memo' - short, bite sized updates. New episodes, tips, ideas, no overwhelm (scroll to the bottom of the page). [Click here]
🌸 Join the ChiroVisibility Membership - a content planner written for you every month, the right visibility strategy for your practice, monthly masterclasses and a great community of chiropractors who get it. [Join here]
📩 Get in touch - follow or DM on Instagram, on Facebook Philippa Wilmot, or email ...
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By Philippa WilmotSend us Fan Mail
What's the difference between calling your people out and calling your people in? In this episode, we look at two very different reels: one that gets it wrong, and one that gets it right.
The first is a staged clip that trades trust for shock. The second is the "if Netflix made a documentary about..." trend, an easy, playful format that lets you be fun and safety-led at the same time, while calling in exactly the people you're here to serve.
A practical look at visibility, trust, and making sure the people who find you feel safe enough to stay.
ChiroVisibility, where chiropractic finds its people 🩷
🩷
About Philippa:
Philippa Wilmot is a chiropractor of 16 years and the founder of ChiroVisibility, a membership community helping chiropractors build real visibility through social media and marketing that actually feels like them. In 2026 she was recognised by Women in Chiropractic with the Impact Award - "an exceptional chiropractor creating IMPACT in the lives of others." She's also the host of the ChiroVisibility Pod, where chiropractic finds its people.
Come and find your people:
🎙️ Listen to the ChiroVisibility Pod - you're already here, so you know it's good. Subscribe so you never miss an episode.
💌 Join the email list 'The Memo' - short, bite sized updates. New episodes, tips, ideas, no overwhelm (scroll to the bottom of the page). [Click here]
🌸 Join the ChiroVisibility Membership - a content planner written for you every month, the right visibility strategy for your practice, monthly masterclasses and a great community of chiropractors who get it. [Join here]
📩 Get in touch - follow or DM on Instagram, on Facebook Philippa Wilmot, or email ...