Managing Director of Urban Consultancy Firm Urbis James Tuma joined Luke Bradnam on 4BC Breakfast to argue that South East Queensland should be rebranded with a new name, not necessarily Brisbane. The aim is to unify the region and maximise its economic potential, especially ahead of the 2032 Olympic Games.See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Managing Director of Urban Consultancy Firm Urbis James Tuma joined Luke Bradnam on 4BC Breakfast to argue that South East Queensland should be rebranded with a new name, not necessarily Brisbane. The aim is to unify the region and maximise its economic potential, especially ahead of the 2032 Olympic Games. See omnystudio.com/listener for privacy information.

Managing Director of Urban Consultancy Firm Urbis James Tuma joined Luke Bradnam on 4BC Breakfast to argue that South East Queensland should be rebranded with a new name, not necessarily Brisbane. The aim is to unify the region and maximise its economic potential, especially ahead of the 2032 Olympic Games.See <a href="https://omnystudio.com/listener" rel="noopener noreferrer">omnystudio.com/listener</a> for privacy information.

Calls to rename South East Queensland for economic edge

If it's happening in Brisbane, you'll hear about it first on 4BC Breakfast.

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If it's happening in Brisbane, you'll hear about it first on 4BC Breakfast.

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Calls to rename South East Queensland for economic edge

Calls to rename South East Queensland for economic edge