Katherine Martin-Fisher introduces Callum Armstrong, who shares his unique journey of combining business with nature conservation. Callum discusses his early career choices and the importance of content marketing, along with the challenges faced by clients. He outlines the initial steps with new clients using a "fishing method" for better customer understanding and talks about developing and refining marketing strategies. The conversation touches on bridging generational gaps in business marketing and highlights Callum's charity, Conservation Amplified. He emphasizes the need to make conservation mainstream through awareness and funding. The episode concludes with details on connecting with Callum Armstrong and closing thanks.

(0:00) Introduction and Overview of Callum Armstrong's Background

(1:05) Early Career Choices and Combining Business with Nature Conservation

(3:35) Content Marketing Importance and Client Challenges

(6:31) Initial Steps with New Clients and the Fishing Method for Customer Understanding

(12:22) Developing and Refining Marketing Strategies

(18:16) Bridging Generational Gaps in Business Marketing

(28:32) Focus on Callum Armstrong's Charity: Conservation Amplified

(31:45) Making Conservation Mainstream through Awareness and Funding

(33:31) Connecting with Callum Armstrong

(34:57) Conclusion and Thanks