Katherine Martín-Fisher sits down with Tom Schwab to explore his journey with Interview Valet and the role of podcasts in building trust and authority. They discuss the effectiveness of podcasts compared to traditional ads, identifying ideal candidates for podcast guesting, and the traits that make a podcast guest memorable. The conversation delves into the distinct roles of guests and hosts, balancing storytelling with expertise, and strategies for new entrepreneurs. Tom shares insights on crafting impactful conversations, guest-host collaboration, and mastering podcast appearances. They examine podcasting's future in business development and leveraging audio for brand legacy. The episode wraps up with perspectives on success and Tom's final insights.

(0:14) Introduction and Tom Schwab’s Journey with Interview Valet

(2:58) Trust Building and Authority Through Podcasts

(5:06) Podcasts vs. Ads: Effectiveness in Marketing

(7:40) Ideal Candidates for Podcast Guesting

(9:12) Traits of a Memorable Podcast Guest

(11:20) Guest vs. Host: Roles in Podcasting

(13:10) Balancing Storytelling and Expertise in Interviews

(15:26) Encouragement for New Entrepreneurs in Podcasting

(18:08) Crafting Powerful Conversations

(19:34) Guest-Host Collaboration Strategies

(24:10) Mastering Podcast Guest Appearances

(26:34) Harnessing Ordinary Knowledge for Business Impact

(28:29) Podcasting's Future in Business Development

(30:03) Leveraging Audio for Brand Legacy

(35:25) Perspectives on Defining Success

(36:16) Final Insights with Tom Schwab

(37:23) Closing Remarks and Thanks

Katherine Martín-Fisher welcomes Isaac Irizarry to discuss his journey to founding Irizarry's Design and the initial spark that led to its creation. Isaac shares insights on branding, navigating social media, and overcoming creative hurdles. He emphasizes the importance of past experiences in shaping current projects and educates listeners on the significance of social media in business. A key success story is highlighted with the transformation of Plaza Esteca. The conversation covers client onboarding, marketing strategies, and the power of storytelling. Isaac explains why clients choose Irizarry's Design, shares marketing advice, and reflects on the influence of faith in his business. The episode concludes with gratitude and closing remarks.

(0:14) Introduction and guest overview

(1:34) Isaac's journey and the inception of Irizarry's Design

(4:10) Branding, social media, and overcoming creative blocks

(9:59) Leveraging past experiences in current creative projects

(12:37) Educating on social media's role in business

(15:25) Success story: Plaza Esteca's transformation

(18:48) Client onboarding and marketing strategy at Irizarry's Design

(21:37) Emphasizing storytelling in marketing

(26:02) Reasons to work with Irizarry's Design

(30:39) Isaac's contact information and marketing advice

(35:48) Reflections, gratitude, and the role of faith in business

(37:11) Closing thoughts and episode wrap-up

Join Katherine Martín-Fisher as she chats with Kevin Hubschmann, founder of Laugh Dot Events, about his journey into corporate comedy. Kevin explores the role of humor in leadership and team cohesion, the impact of laughter in business, and his personal growth as an entrepreneur. Discover strategies for incorporating humor into the workplace, the dynamics between virtual and in-person comedy, and the benefits of live comedy and improv classes. The episode wraps up with ways to connect with Kevin and reflections on laughter's significance in professional development.

(0:14) Introduction of Kevin Hupchman and Laugh Dot Events

(1:06) Kevin's journey and transition to corporate comedy

(3:21) Overview of Laugh Dot Events' services and clientele

(6:36) The role of humor in leadership and team cohesion

(8:37) Evaluating the effectiveness of laughter in business

(11:07) The transformative effect of Laugh Dot Events

(15:28) Kevin's personal growth as an entrepreneur

(17:45) Maintaining creativity and positivity in business

(20:15) Strategies for integrating laughter into professional environments

(25:24) The dynamics of virtual vs. in-person comedy for businesses

(28:41) Leveraging laughter for creativity in the workplace

(33:07) Connecting with Kevin Hupchman and Laugh Dot Events

(34:21) The significance of laughter in professional development

(35:48) The value of participating in live comedy and improv classes

(39:08) Closing appreciation and final insights

Katherine Martín-Fisher engages in a conversation with Dina Breslin, a transformational coach, who shares her journey from a career in medicine to becoming a certified coach. Dina recounts her transition from sales and leadership to coaching, highlighting her unique "going to eagle" technique. They discuss overcoming common mindset blocks and the connection between emotions and physical health in fostering client independence. Dina shares client success stories and strategies for addressing resistance in coaching. The discussion also covers her personal experiences, self-care routines, and the significance of retreats. The episode concludes with Dina’s vision for the future and how listeners can connect with her.

(0:14) Introduction of Dina Breslin, transformational coach

(1:08) Dina's journey from medicine to transformational coaching and certification

(3:19) Transition from sales and leadership to coaching and leading teams

(7:41) Technique of "going to eagle" and Dina's unique coaching style

(11:15) Overcoming common mindset blocks and challenges with clients

(15:49) The connection between emotions, physical health, and client independence

(24:22) Client success stories and measuring success

(30:46) Addressing client resistance and commitment in coaching

(34:03) Dina's personal experiences and self-care routines

(40:16) Dina's vision, the importance of retreats, and integrating self-care

(46:00) How to connect with Dina Breslin and final advice

Katherine Martín-Fisher chats with Michelle Griffin about her journey into fractional HR and virtual services. Michelle highlights the benefits of customized HR solutions, identifying ideal clients, and maintaining work-life balance. They explore the differences between fractional and full-time HR, multi-state compliance challenges, and the impact of AI on HR. Michelle shares insights on aligning employee handbooks with company goals, incorporating psychology into HR, and enhancing team communication. The episode wraps up with tips on balancing professional and personal life, along with Michelle's contact information.

(0:14) Introduction of Michelle Griffin

(1:03) Michelle Griffin's journey and transition to fractional HR

(4:19) Customizing and the benefits of virtual HR services

(10:27) Identifying ideal clients and work-life balance strategies

(15:15) Fractional HR vs. full-time HR: Making the right choice

(17:11) Compliance pitfalls in multi-state business operations

(19:45) Technological advancements in HR: The role of AI

(24:01) The critical nature of employee handbooks and alignment with company goals

(27:49) Incorporating psychology into HR and tips for team management

(31:44) Enhancing team communication and personal career growth

(34:09) Balancing professional and personal life; Contacting Michelle Griffin

(36:40) Closing remarks and gratitude to guest

Katherine Martín-Fisher explores insights from business leaders on the significance of setting and achieving targets. The conversation addresses common challenges and the crucial role of coaching and mentorship in overcoming them. Katherine delves into reasons behind business target failures and emphasizes the importance of cultivating a success-oriented mindset. The episode offers strategies for aligning targets with business growth and highlights the value of continuous learning through conferences and events. Additionally, there's a segment featuring the Business Book Club. The discussion provides a comprehensive look at the elements essential for thriving in the business world.

(0:14) Introduction and insights from business leaders

(2:10) Challenges and the importance of setting targets

(3:35) The impact of coaching and mentorship

(4:42) Key reasons for business target failures

(6:00) Cultivating the right mindset for success

(8:10) Strategies for target alignment and business growth

(9:07) Sponsor: Business Book Club

(10:26) Continuous learning through conferences and events

Katherine Martín-Fisher speaks with Annette Mendoza about her journey to founding Destined Design and the inspiration behind creating teachable moments and safe spaces in the workplace. They discuss the importance of fostering a growth mindset and positive company culture, and how these behaviors extend into personal life and community. Annette shares insights on competence versus competition among women, her experience starting a business at 50 while balancing a day job, and offers advice to her younger self. The episode highlights challenges and reinvention for women, Annette's upcoming program "Essence," and the benefits of bilingual coaching services.

(0:16) Introduction of Annette Mendoza and Inspiration to start Destined Design

(5:19) Offering teachable moments and Creating safe spaces in the workplace

(10:28) Growing mindsets and company culture

(13:02) Elevating behaviors from work to home and the Importance of community

(17:36) Competence vs. competition among women

(22:02) Major pivot: Starting a business at 50 and Balancing a day job

(27:15) Advice to younger self and a successful coaching client example

(33:57) Challenges and reinvention for women

(35:02) Upcoming program "Essence" and reaching Annette Mendoza

(36:14) Expanding coaching services to business owners

(38:15) The Importance of having a coach and Bilingual community advantages

(39:26) Closing remarks

Katherine Martín-Fisher sits down with Heike Martin to explore her journey from marketing to personal branding photography. Heike shares captivating client stories and discusses the profound impact of photography on branding. She reflects on her proudest moments and the art of storytelling through images. The conversation delves into the challenges faced in the photography business and offers valuable advice on hiring a branding photographer. They highlight the importance of recognizability and personal connection in branding. Heike provides encouragement to aspiring photographers and details how listeners can connect with her. The episode wraps up with closing thoughts and gratitude.

(0:16) Introduction and Heikka Martin's journey to photography

(2:41) Discovering a passion for photography and marketing

(4:36) Connection and personal branding in photography

(7:51) Transformative client experiences in photography

(10:19) Storytelling through photography and proudest achievements

(16:10) Telling your story and the role of values in branding

(19:07) Entrepreneurial branding advice and overcoming niche challenges

(23:48) Client process for branding photography

(26:26) Choosing the right branding photographer

(31:35) Connection in business and client choices

(35:06) Final thoughts, inspirational quote, and advice to younger self

(39:20) How to contact Heike Martin and closing remarks

Katherine Martín-Fisher sits down with Andrew Perkett to explore his journey with COS Hauling and the inspiration behind identifying the need for junk removal services. Andrew shares his vision and the essential questions he faced in entrepreneurship, emphasizing the core mission of helping people through business. They delve into coaching, leadership, and the importance of genuine care in business. The discussion includes COS Hauling's expansion plans, employee challenges, and company culture. Andrew reflects on alternative career paths, his legacy, and offers advice to his younger self, along with industry tips. The episode concludes with contact information and closing remarks.

(0:16) Introduction of Andrew Perquett and COS Hauling

(1:01) Andrew's journey from ministry to hauling business

(3:16) The entrepreneurial spirit and mission to help people

(6:22) Building a team and the importance of culture in business

(11:02) Future plans and industry problem-solving

(15:04) Strategies for finding and retaining employees

(18:21) Succeeding in real estate and balancing roles

(23:48) Delegation, alternative paths, and family values

(27:09) Entrepreneurial advice and tips for the hauling industry

(31:27) Contacting Andrew Perquett and closing thoughts

Katherine Martín-Fisher chats with Courtney De Ronde about her journey from CPA to consultant and founder. They discuss Courtney's scale-up system, financial decision-making strategies, and overcoming financial visibility challenges. The episode covers tailored financial services, onboarding, and bookkeeping systems, highlighting the connection between finance, leadership, and team dynamics. They also touch on role alignment, turnover issues, ethical AI, work-life balance, and personal productivity. Tune in for insights and connect with Courtney for more resources.

(0:00) Introduction to guest Courtney Durande

(0:36) Courtney's journey from CPA to consultant and firm founder

(3:55) The simple scale up system and financial decision making

(7:27) Combating financial visibility challenges in business

(13:00) Financial services for various business stages and onboarding processes

(19:51) Bookkeeping systems for businesses of all sizes

(23:00) Synergy between finance, leadership, productivity, and team dynamics

(29:21) Role alignment and addressing turnover

(35:09) Ethical integration of AI in business

(40:44) Work-life balance and personal productivity strategies

(45:34) Connecting with Courtney De Ronde and additional resources

(47:00) Closing remarks and gratitude