Until recently, not many people were familiar with amyotrophic lateral sclerosis (ALS), also called Lou Gehrig’s disease—an incurable, progressive, muscle-weakening disease that ultimately ends in death. Then the ice-bucket challenge emerged in the summer of 2014. People were challenged to pour a bucket of ice and water on their heads to raise awareness for ALS and encourage donations for research. Whoever did this challenge could then challenge others. Thanks to videos being posted on social media, the idea went viral. People all over the country and around the world jumped on the bandwagon and took the challenge. By the end of 2014, few did not know about this fatal disease. More importantly, over $100 million was raised, allowing research efforts to be tripled.