The first step in creating a video strategy is creating a video content mission statement. It will answer three questions: what you do, how you do it and why. 

Once you know these three things you can then create your video mission statement what type of information will you deliver and why.

A video content mission statement will help you stay on target when you are developing content for your videos.

Do you want to educate, entertain, inspire?

What does your audience need? What are their pain points? Getting really clear on this does two things. It lets you plan and deliver a cohesive body of content and develop a content calendar that supports your business strategy.

When you have a road map it defines what you should be doing as much as what you should not be doing. What is the outcome your audience will receive as a result of consuming your content?

In this episode, learn how to write your video content mission statement. Once you do, it will guide your content decisions whether you’re doing a quick video on Instagram or a longer format education video.

You will know who you are talking to, why they need what you are delivering, and what outcome will they achieve from consuming your content.  Most importantly, you will know how your content supports your company’s mission. 

reference: Episode 42 - Why you need a video strategy

Thinking about using video in your business can feel OVERWHELMING. There are so many moving parts, it’s not always easy to figure out where to get started or where to focus your efforts to get the biggest return on your time and budget.

You want to be sure you are creating the right content for the right audience and delivering it in the right places.​

When you have a video strategy, you will ensure you are creating content that's in alignment with your business goals and where you’ll see the biggest return. It's no different than having a business strategy. It's a map to reach your goals. 

When you have a strategy aligning your actions with your business goals, it makes it easy to know the next step to take. 

In this episode, I share my top three reasons for creating a video strategy.

The future belongs to the storyteller, if you can tell stories, the world is your oyster."

That's a quote from my friend, mentor and master marketer Mike Kim in part two of my interview with him.

In part one of our interview, Mike shared his thought provoking personal brand questions known as the PB3, which are designed to help you get to your core, identify your audience and clarify your business idea.

It’s a must listen for personal brands, you can listen here.

This week Mike talks about the importance of using story for personal brands, his story strategy for Instagram and how he keeps creating videos simple. 

So grab your notebook and something to write with as Mike spills more pearls of wisdom on this episode of Camera Ready With Val Brown.

My guest is friend, mentor, and master marketer, Mike Kim. 

For those of you who aren't familiar with Mike, get ready to have your mindset about marketing completely reset. 

​Mike Kim is a real world marketing pro and he hosts the top rated Brand You podcast. 

After working as the CMO of a multimillion dollar company in New York, Mike stepped into the consulting world and he's been hired by people and companies like John Maxwell, Donald Miller, Suzanne Evans and Catalyst. 

So if you're ready to learn how to market your personal brand and do stuff that wouldn't embarrass your mother, then you really need to subscribe to his podcast. 

What I love about Mike is he makes it so simple to understand what you need to do to become a successful marketer. Remember though, simple doesn’t mean easy ;0)

One question I often hear from listeners is about sometimes feeling confused about connecting with your audience, and you’re not sure where to get started. 

Fear not. Mike is going to share his PB3 of personal brand marketing - thought provoking questions designed to help get to the core of who you are, the people you are meant to serve and your business proposition. 

You'll also get his unvarnished perspective on the number one thing personal brands get wrong about marketing. 

If you're ready to change the way you think about marketing your personal brand, please join me on this episode of Camera Ready with Val Brown. 

reference: Mikekim.com/brandyoupodcast/

Marketers who use video are growing company revenue 49% faster year-over-year than those who don’t, according to research from Aberdeen Group.​

We all need data in our businesses to accurately forecast where we are headed. Tracking the results from our marketing efforts goes straight to the bottom line. If you know taking certain actions will yield higher results, why wouldn’t you invest your time and money there?

I recently came across this compelling report from Vidyard about using video as part of your marketing strategy and it is so good, I had to share it.

You need to use video for your business and the thought of going live on Facebook sends shivers up your spine?

Or even worse, you feel sick or lose sleep even thinking about it?

You can’t really put your finger on it. You speak in front of groups of people all the time. Why is Facebook Live different?

Learn 7 little known hacks to help you overcome your fear of Facebook Live. From content to tech, you'll build your confidence so you can go live like a pro!

Download your checklist here

Episode 5  - What to never wear on a marketing video

contact: [email protected]

Live video is something we all need to do for our businesses and it can be intimidating when you haven’t done it before.

I hear from so many of you that you feel paralyzed because you don’t know where to get started, you don’t feel like you have anything to say or that you can remember what you want to share.

Learn a simple outline to use for your live videos to keep you on track, get you message out and show up with confidence and presence.

Remember, when you’re going live it’s not about you, it’s about your audience and the value you are delivering through your message.

Once you get over worrying about what other people think and focus on the message you want to share, you’ll see a big shift in your energy. That goes to purpose.

Get to the point, don’t waste your viewer's time with irrelevant information. They tuned in to learn, so teach and deliver your message.

Listen to learn a  quick outline, (you can think of it as a mini plan) to use to help you shape your video. 

"Good habits make time your ally, bad habits makes time your enemy." James Clear

James says to forget about setting goals to get better results, focus on your systems instead. To reach your goals, you need to have the systems in place to reach them. 

Learn about how habits:

• lead us to be the person we want to be
• work for or against us
• help us create the systems we need to succeed

You can learn to apply the lessons from Atomic Habits so you can consistently create content.

This episode is devoted to your questions about:

• shooting video in the field by yourself
• lighting for home offices
• recording music and video 
• making time to create video on a regular basis. 

There are some key themes that showed up in your questions so I thought I'd do a quick summary of a few things to keep in mind to help you successfully create videos for your communication or marketing plan.

No matter where or when you are shooting videos:

• create a system to ensure your videos are consistent and you can control the quality
• shoot in batches whenever possible.You may not need to use a video right away, but you have it recorded and can edit it and upload it when you need it. And, most importantly,
• have fun! Creating videos is a wonderful personal growth opportunity for you to get to know yourself in a whole new light and develop your communication skills.

When you're having fun, it comes through on camera and you will connect with your audience and be more effective in sharing your message.

I hope this episode is helpful to you, especially if creating video in the new year is a part of your communication and marketing plan.

If you are still struggling to get started, and want me to help you get unstuck, just fill out this quick questionnaire and we’ll set up a call to talk about your goals and how I can help you reach them.

Thanks you all for your questions and thank you for listening in.

This is the final episode of season two, of Camera Ready With Val Brown. Please stay tuned for season three which will be full of lot of new content to to help you learn how to look, feel, and sound confident and comfortable on camera.

Until then, remember when you know your purpose, you can create a plan that supports your on camera presence, every time.

Podcasts I referenced:

CR 7 - Three Things You Must Know Before Your Pick A Location For Your Next Video or Photo Shoot

CR 12 - Are Your Self Limiting Beliefs Keeping You Off Camera?

CR 14 - Five Easy Steps to Writing Your Next Video

CR 21 - How To Stop Procrastinating And Get Your Headshots Done

CR 29 - Five Simple Steps To Creating Videos On The Fly

CR 30 - 3 Essential Things You Must Know About Choosing Video Backgrounds

Have you ever tried time and time again to reach a goal or a dream, been disappointed, and felt like just giving up?

Wanting to give in to that inner voice that says “this just isn’t for you.”

I have.

This is a personal story about turning failures into a pathway to achieve your dreams.

The takeaways? As we are preparing for the new year, it’s a time for reflection and to take stock of things we’ve done well and things we’d like to do better.

The importance of realizing when something’s not working the need to seek the knowledge and mentorship to help you reach your goals.

Winning isn’t so much about the victory itself but about the pathway you take to get there. www.visualbridgecommunication.

If you are seeking a guide to help you take your communication and on camera skills up to the next level, let's find a time to talk.

2019 will be here before you know it.

>>>Just fill out the application here, and we can schedule a call to talk about your video and communication goals for the coming year.

Until then, remember, with a little reflection, research and willingness to reach out to a mentor, you can turn your dreams into reality, every time.