Andy Hood, VP of Emerging Technologies at WPP, returns to host an episode with Dickon Laws, Global Head of Innovation at Ogilvy, on camera strategies. This episode takes a brief step away from AR to focus on the broader array of interactions between the phone, camera, and the user. Dickon talks about how people use the camera as an entry point into understanding ways a brand might explore using AR.

ASL Alphabet Lens by Snapchat

Restart a Heart CA Lens by GoSpooky AR

#wpp #web3 #metaverse #AR #camera #camerastrategies

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