WPP Metaverse and More Academy

Our host in this episode, Alie Coolidge, Director of PR & Communications at Deeplocal, interviews James Chester, Managing Director of Gumband. Together they flip the idea of the metaverse on its head. They discuss how physical, IRL experiences teach us lessons about virtual worlds – and vice versa – to maximize brand opportunities on both ends of the digital–physical spectrum. They explore the role of storytelling, community, and tangibility and how brands can leverage complementary physical and digital tactics to create positive, emotional connections with their audiences and foster stronger customer loyalty.

Deeplocal - Creative technology and experience design since

Gumband - The first operating system created for interactive experiences

#WPP #web3 #metaverse #deeplocal #gumband #creativetechnology #experiencedesign #IRL #CX

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In this episode we delve into the world of Augmented Reality (AR) and its practical applications across various industries. Join our host, Dale Imerman, along with expert guests Emma Sofija and Dickon Laws, as they discuss effective AR design techniques, building immersive experiences, and measuring campaign success. Discover how focusing on unmet needs, human-centered design, and simplicity can lead to more engaging and successful AR solutions. Learn about the importance of inclusivity and accessibility in AR projects, and explore the role of AI and data visualization in creating dynamic content. Whether you're a brand manager, creator, or just curious about AR, this episode is packed with valuable insights and tips to help you harness the power of this emerging technology.

Emma Sofija's portfolio

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In this episode, James Harris, WPP’s Global Planning and Strategy Director, chats with cryptocurrency expert and influencer Ivan Vantagiato about what lies ahead for crypto and why its most valuable currency must become trust.

#wpp #web3 #metaverse #crypto #blockchain

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This is the first episode in our multi-part series focusing on Augmented Reality (AR) hosted by Dale Imerman, VP of Immersive Technology and AI at WPP. Our guest for this episode is Matthew Ball, investor, producer, and author of The Metaverse and How it Will Revolutionize Everything . Together they contextualize the metaverse in 2023 and discuss how and why Augmented Reality (AR) is the most immediate opportunity for brands and marketers

#wpp #web3 #metaverse #AR #augmentedreality #immersivetechnology

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Our host for this episode, Dale Imerman, Group Director of Immersive Technology & Metaverse at WPP, is joined by Emma Chiu, Global Director at Wunderman Thompson Intelligence. They discuss the juxtaposition of Web3 consumer expectations between current generations vs. the blurred lines of real life and virtual worlds experienced by Gen Alpha.

Into the Metaverse (2021)

New Realities: Into the Metaverse and Beyond (2022)

#wpp #web3 #metaverse #WundermanThompson #GenZ #GenAlpha #consumer #CX

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Andy Hood, VP of Emerging Technologies at WPP, returns to host an episode with Dickon Laws, Global Head of Innovation at Ogilvy, on camera strategies. This episode takes a brief step away from AR to focus on the broader array of interactions between the phone, camera, and the user. Dickon talks about how people use the camera as an entry point into understanding ways a brand might explore using AR.

ASL Alphabet Lens by Snapchat

Restart a Heart CA Lens by GoSpooky AR

#wpp #web3 #metaverse #AR #camera #camerastrategies

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WPP's Global Head of Data and AI, Di Mayze returns to host another episode with special guest Gareth Burkhill-Howarth, WPP's Global Data Protection Officer. They discuss privacy, trust, and ethics in the metaverse and Gareth shares his excitement around the opportunity in Web3 and the metaverse to get things right with regard to data privacy.

#wpp #web3 #privacy #trust #metaverse #data

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In this episode our host, Andy Hood, VP of Emerging Technologies at WPP, discusses the leadership role that pharma and healthcare are playing in the Web3 space with his guests from GCI Health: Kristin Mengel Ryan, EVP US Head of Digital and Innovation, and Liana Huber, Vice President, Digital.

Contrary to popular belief, pharma is a leader, an early adopter, not a follower when it comes to Web3 and the metaverse.  Hear how Web3 and the metaverse impacts communications strategies for pharma and healthcare.  Kristin and Liana share how healthcare is providing solutions leveraging VR and other Web3 technologies , especially in the area of community building for the patient community.  They also talk about which platform and industry partners are being used.  

Are You (Meta)Versed and Ready for Health 3.0?

NFTs: What This New Kid on the Blockchain Means for Healthcare

Thank you for listening! We hope you enjoy this episode.

#wpp #web3 #healthcare #metaverse #NFT

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Welcome to season two of WPP’s Metaverse and More Academy Podcast. Season one episodes provided introductions to the spectrum of Web3 and metaverse topics. In season two we dive into real world applications, examples, and use cases leveraging all of the tools, technologies, and platforms that make up this emerging trend.

This episode's host, Andy Hood, VP of Emerging Technologies at WPP, meets with Justin Peyton, Chief Transformation and Strategy Officer - APAC, at Wunderman Thompson, to examine how community and loyalty is the growth engine for Web3. Together they discuss the emergence of community and loyalty schemes and the new use cases that are emerging. Justin outlines what brands should do to prepare for “wallet aware experiences” and what he is excited about in 2023. Brand illustrations in the conversation include Starbucks, Yves St Laurent, and Snoop Dogg.

Starbucks Odyssey waitlist

Yves St. Laurent Beauty Web3 Debut (NFT Evening)

Snoop Dogg (Crypto.com NFT)

Thank you for listening! We hope you enjoy this episode.

#wpp #NFT #web3 #WundermanThompson #yslbeauty #SnoopDogg

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The Godmother of the Metaverse, Cathy Hackl (Founder and Chief Metaverse Officer at Journey) is our esteemed guest for our season finale hosted by Sara Robertson (Global VP, Disruption at Xaxis) and Dale Imerman (Group Director Metaverse and Innovation at WPP). Cathy encourages us to move on from trying to define the metaverse and instead adopt a builder mentality and set out to build it.  We now have a great opportunity for all of us to lead and put on our builder mindset to create the future.

Thank you for listening! We hope you enjoy this episode.

#stayclassymetaverse #metaverse #worldbuilding

Journey

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