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Consumer expectations of Web3 experiences
Our host for this episode, Dale Imerman, Group Director of Immersive Technology & Metaverse at WPP, is joined by Emma Chiu, Global Director at Wunderman Thompson Intelligence. They discuss the juxtaposition of Web3 consumer expectations between current generations vs. the blurred lines of real life and virtual worlds experienced by Gen Alpha.
Into the Metaverse (2021)
New Realities: Into the Metaverse and Beyond (2022)
#wpp #web3 #metaverse #WundermanThompson #GenZ #GenAlpha #consumer #CX
Follow us to be the first to hear about new episodes.
Click here for more information about WPP, the creative transformation company.
View all episodes
By WPP AcademiesOur host for this episode, Dale Imerman, Group Director of Immersive Technology & Metaverse at WPP, is joined by Emma Chiu, Global Director at Wunderman Thompson Intelligence. They discuss the juxtaposition of Web3 consumer expectations between current generations vs. the blurred lines of real life and virtual worlds experienced by Gen Alpha.
Into the Metaverse (2021)
New Realities: Into the Metaverse and Beyond (2022)
#wpp #web3 #metaverse #WundermanThompson #GenZ #GenAlpha #consumer #CX
Follow us to be the first to hear about new episodes.
Click here for more information about WPP, the creative transformation company.