WPP Metaverse and More Academy

Jennifer DaSilva (President at Berlin Cameron and Executive Director at VMLY&R West) hosts this episode with her special guest, Rebecca Minkoff (Founder of Rebecca Minkoff and the Female Founder Collective, and Mother of 3) where they discuss Rebecca's perspective and outlook around the cultural and community aspects of Web3, the metaverse, the role of influencers and the creator economy.  

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#stayclassymetaverse

The Female Founder Collective

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Sara Robertson (Global VP, Disruption at Xaxis) is joined by Krystal Olivieri (Global Chief Innovation Officer at GroupM and Choreograph) to look at the future of media in Web3.  Through the lens of advertising and data, Krystal shares her thoughts about where the opportunities are in the future, what might be different, and what challenges may remain working towards the "Metaverse for Good".  

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Innovation and enthusiasm around the metaverse and web 3 is moving at an incredible pace.  Are teams paying attention to matters of ethics, risk and governance which may become obstacles to success?  Vicky Brown (General Counsel Commercial & Chief Privacy Officer at WPP) is Sara Robertson's (Global VP, Disruption at Xaxis) guest on this episode where Vicky shares her thoughts on how to approach an engagement the right way with careful thought around balancing the desire for innovation with legal guardrails.  The law is not black and white, there is a lot of grey.  Vicky wants you to know that lawyers are your friends and by leveraging first principles and common sense they can help educate teams and clients with the practical steps towards ensuring a successful engagement.  

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#stayclassymetaverse

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There is a lot of discussion lately about the metaverse, but does it really exist?  Dale Imerman (Group Director Metaverse and Innovation at WPP) is Sara Robertson's (Global VP, Disruption at Xaxis) guest on this episode where he shares the origin of the term, the excitement around the potential, and what needs to be in place to make the metaverse a reality.  This discussion puts the listener into the metaverse, explores the possibilities, the social implications,  and how it can change people's lives, including an interesting overview of the virtuality continuum.

Snow Crash by Neal Stephenson

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#stayclassymetaverse #wpp

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Virtual Worlds have a rich gaming heritage.  In this episode Sara Robertson (Global VP, Disruption at Xaxis) and Andy Hood (VP Emerging Technologies at WPP) discuss the collision taking place between the gaming heritage of virtual worlds and the advent of new web 3 capabilities.  Also, Sara muses about the dystopian thought of living our lives in a virtual world at some point in the future.  It may not be too far fetched to think this and Andy ponders everything that needs to happen to make this dream a reality.

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#stayclassymetaverse

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In this episode Sara Robertson (Global VP, Disruption at Xaxis) chats with Virtual Reality (VR) expert Austin Mace (Co-founder and Chief Innovation Officer at Subvrsive) about the hardware and design challenges facing VR along the road to becoming an everyday device. They talk about what use cases are appropriate for using VR and to think of it as an enhancement, not as a replacement for real world experiences. 

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#stayclassymetaverse

Getting started with Meta Quest 2 (Oculus)

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Augmented Reality industry expert Luke Hurd (Director of Experience Design at VMLY&R) is Sara Robertson's (Global VP, Disruption at Xaxis) guest in this episode where he provides a definition and overview of augmented reality including the delineation between AR and VR (virtual reality).  Many of us might have already been exposed to augmented reality and may not have known it!  AR is more a part of our lives than we know and marketers are beginning to explore ways to take advantage of this technology.  Luke shares his thoughts on how brands can embrace AR as well as where the pitfalls are and what it takes to deliver an awesome AR designed experience.  ** There's good stuff in this podcast for developers too!

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Getting Started with Spark AR

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In this episode we turn things on it's head!  Di Mayze (Global Head of Data and AI at WPP) takes on the role of "super guest" and poses a series of tough questions about blockchains to our host, Sara Robertson (Global VP, Disruption at Xaxis).  This discussion provides the listener a good foundational understanding of blockchains covering topics ranging from what is blockchain technology, where did it come from and where it is going, why you should care, what it enables, and the disruptive potential it presents in it's role enabling Web 3 experiences and more.  It even includes a good joke to bring to your next cocktail party as a bonus!  Di makes learning fun and together with Sara manages to turn a potentially complex and daunting subject into something that is interesting and understandable.  

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Satoshi Nakamoto's Bitcoin Whitepaper - a worthwhile read

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Sara Robertson (Global VP, Disruption at Xaxis) is joined by Matthew Jacobson (EVP, Marketing and Growth at WPP) for a discussion about the cultural revolution surrounding NFT's, suggestions for how to get engaged in the NFT experience, and where to go to stay current about the NFT space. 

***  This podcast is for educational purposes. The discussion in this podcast and the links provided below are not intended as, and shall not be understood or construed as, financial advice, and should not be considered as a substitute for financial advice from a professional.  

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#StayClassyMetaverse

Keith Grossman's twitter: https://twitter.com/keithgrossman

Season 1, Episode 2

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Our host, Sara Robertson (Global VP, Disruption at Xaxis) and this episode’s guest, James Harris (Global Media Strategy Director at WPP) provide the “need to know” about cryptocurrency including James’ wonderful tale of crypto titled Gold, Greed, and Good. 

***  This podcast is for educational purposes. The discussion in this podcast and the links provided below are not intended as, and shall not be understood or construed as, financial advice, and should not be considered as a substitute for financial advice from a professional.

Thank you for listening! We hope you enjoy this episode.

#StayClassyMetaverse

Here is a link to the book "Gold, Greed, and Good" by James Harris on Amazon.