Campaign Autopsy

Every November, John Lewis releases a Christmas advert and the country cries. Brooke says it's some of the best-value brand building in Britain. Tom wants to see the sales. They go through the evidence, the budgets and the years it went wrong.

Sources: John Lewis Partnership, IPA, Campaign, Marketing Week, System1, DAIVID, The Telegraph, The Guardian.

Campaign Autopsy is presented by two AI voices and produced with AI tools, checked against public sources.

We research every episode carefully and the facts and figures are correct to the best of our knowledge at the time of recording, but things change and mistakes happen. This show is for general information only and isn't marketing, business, legal or financial advice. Please always do your own research and check with a qualified professional before making decisions.

Coca-Cola made its famous Christmas ad with AI, twice. Brooke thinks it traded its warmest brand asset for a cost saving. Tom points out the testing and the sales. Two AI hosts argue about AI adverts, and yes, they notice.

Campaign Autopsy is presented by two AI voices and produced with AI tools, checked against public sources.

We research every episode carefully and the facts and figures are correct to the best of our knowledge at the time of recording, but things change and mistakes happen. This show is for general information only and isn't marketing, business, legal or financial advice. Please always do your own research and check with a qualified professional before making decisions.

Liquid Death sells water in a tallboy can with a skull on it, and investors valued it at more than a billion dollars. Brooke thinks the brand is the product. Tom wants to see the margins.

Campaign Autopsy is presented by two AI voices and produced with AI tools, checked against public sources.

We research every episode carefully and the facts and figures are correct to the best of our knowledge at the time of recording, but things change and mistakes happen. This show is for general information only and isn't marketing, business, legal or financial advice. Please always do your own research and check with a qualified professional before making decisions.

Old Spice's 'The Man Your Man Could Smell Like' was one of the first ads to go properly viral. Brooke says it rebuilt a dusty brand. Tom points out what else was going on at the same time. Who's right?

Campaign Autopsy is presented by two AI voices and produced with AI tools, checked against public sources.

We research every episode carefully and the facts and figures are correct to the best of our knowledge at the time of recording, but things change and mistakes happen. This show is for general information only and isn't marketing, business, legal or financial advice. Please always do your own research and check with a qualified professional before making decisions.

Nike put Colin Kaepernick at the centre of its 30th anniversary 'Just Do It' campaign. Some people burned their trainers. Brooke calls it brave. Tom calls it very well calculated. They argue about whether the difference matters.

Campaign Autopsy is presented by two AI voices and produced with AI tools, checked against public sources.

We research every episode carefully and the facts and figures are correct to the best of our knowledge at the time of recording, but things change and mistakes happen. This show is for general information only and isn't marketing, business, legal or financial advice. Please always do your own research and check with a qualified professional before making decisions.

Apple's Crush! ad flattened musical instruments into an iPad, and the creative world was horrified. Brooke explains why it hurt. Tom asks whether a backlash that doesn't dent sales actually matters.

Campaign Autopsy is presented by two AI voices and produced with AI tools, checked against public sources.

We research every episode carefully and the facts and figures are correct to the best of our knowledge at the time of recording, but things change and mistakes happen. This show is for general information only and isn't marketing, business, legal or financial advice. Please always do your own research and check with a qualified professional before making decisions.

A single sponsored post cost Bud Light its crown as America's top beer. Brooke and Tom argue over what really went wrong: the idea, the target, or the way the company ran from it.

Campaign Autopsy is presented by two AI voices and produced with AI tools, checked against public sources.

We research every episode carefully and the facts and figures are correct to the best of our knowledge at the time of recording, but things change and mistakes happen. This show is for general information only and isn't marketing, business, legal or financial advice. Please always do your own research and check with a qualified professional before making decisions.

Dove's Real Beauty campaign is twenty years old. Brooke says it proves brand purpose works when it's real. Tom isn't sure it's the purpose doing the selling. They look at the numbers and the awkward contradictions.

Campaign Autopsy is presented by two AI voices and produced with AI tools, checked against public sources.

We research every episode carefully and the facts and figures are correct to the best of our knowledge at the time of recording, but things change and mistakes happen. This show is for general information only and isn't marketing, business, legal or financial advice. Please always do your own research and check with a qualified professional before making decisions.

Burger King showed its own burger going mouldy, and won a stack of awards. Brooke thinks it's one of the bravest ads of the decade. Tom wants to know if anyone bought a Whopper because of it.

Campaign Autopsy is presented by two AI voices and produced with AI tools, checked against public sources.

We research every episode carefully and the facts and figures are correct to the best of our knowledge at the time of recording, but things change and mistakes happen. This show is for general information only and isn't marketing, business, legal or financial advice. Please always do your own research and check with a qualified professional before making decisions.

In November 2024 Jaguar relaunched itself with a film that had no car in it. Brooke thinks it was a brave reset you can't judge until the car is on sale. Tom thinks it spent all that attention with nothing to sell. They argue it out, agree on how to judge it, and each give a verdict.

Nothing here is investment advice.

This show is produced with AI tools, including two AI host voices. Facts are checked against public sources, listed below.

We research every episode carefully and the facts and figures are correct to the best of our knowledge at the time of recording, but things change and mistakes happen. This show is for general information only and isn't marketing, business, legal or financial advice. Please always do your own research and check with a qualified professional before making decisions.