Campaign Chemistry

In this conversation, Luz Corona and Pinterest VP of global business marketing Stacy Malone explore the unique appeal of Pinterest, particularly its role as a platform for creativity and idea exploration rather than social interaction. They discuss the significance of Pinterest Predicts and the Palette Report, detailing the extensive year-long process behind trend predictions and the value these insights provide to advertisers, citing an 80% success rate over the last five years. The conversation also highlights emerging trends like 'Moto Boho' and 'Cherry Red,' the evolving role of tech in the ad industry and Pinterest's commitment to maintaining a positive and non-performative space for users.

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

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Campaign U.S. is back with Convene Marketing Evolved. February 27th in New York City. This is the event for forward thinking professionals looking to tackle the most pressing topic shaping the future of marketing. From the impact of generative AI to navigating the new era of fandoms and passion points. Convene is where industry leaders meet to connect, learn, and shape the future. Brand marketers attend free! Secure your spot now at campaignusconvene.com.

As the major holding company's global chief equity & impact officer, Emily Graham is not just sparking conversations—she’s helping drive real transformation. 
 

In this episode, Emily Graham takes us through her career journey in ad agency world leading groundbreaking DEI initiatives. The discussion explores how the industry is evolving, the tough client conversations that are shaping progress and the powerful role employee resource groups play in building inclusive spaces. She also shines a light on industry emerging talent in the Diversity Action Alliance, a non-profit coalition dedicated to enhancing racial and ethnic diversity in the comms world.

And even with all the momentum, Emily reminds us of the importance of protecting your peace while staying committed to the work.

Conversation Highlights:

1. The current state of DEI is complex and fraught with challenges, especially in the ad industry. Graham reports companies are taking one of three paths: doubling down on inclusivity efforts, reform, or retract.
2. Transparent client conversations are crucial for effective DEI strategies. Graham advises brands that are reforming DEI initiatives establish a clear vision and commitment.
3. Employee well-being is paramount in navigating industry challenges, especially in today's news cycle that includes environmental catastrophes, a divisive political climate and anti-DEI rhetoric. ERGs play a vital role in fostering an inclusive and supportive culture.
4. Protecting one's peace is important in a demanding role like leading efforts in the DEI space. Graham credits leaning on colleagues and allies for support while remaining committed to the work.

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

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In this conversation, Simon Kanter discusses his visit to New York from the UK, focusing on the global transformation of the Campaign brand. The Haymarket Media Group creative director shares the rich history of Campaign (including the publication’s role in inspiring the early beginnings of Saatchi and Saatchi) and the importance of celebrating emerging talent in the advertising industry. 

The conversation also highlights what is to come for Campaign in the American market, including the relaunch of the Campaign website, the innovative Campaign Cup initiative during March Madness and more.

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Campaign US takes a look back at our podcast conversations throughout 2024, including conversations with Dow Jones and Wall Street Journal CMO Sherry Weiss, AKQA president Tesa Aragones and Annex88 CCO Andre Gray.

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

BMF founder Brian Feit and head of strategy Josh Tierney discuss their festive collaboration with 'The People's House,' the challenges of working in a historic space and the festive spirit felt amongst the staff and volunteers decorating for the Biden Administration's last Christmas in The White House. They also touch on future projects, including work with Beyonce, and treating their employees and partners with the same care as their clients.

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The creator economy has changed quite a bit over the last six years. And according to  Whalar's president of North American Brand Partnerships, Joanna Cronk, the desire to work with creators has never been stronger - because they are breaking all the rules. 

In this conversation, we chat with Cronk about the evolution of creators going from influencers to entrepreneurs, the benefits of prioritizing trust over creative control and why industry payment terms are harmful to the creator economy. Cronk also shares a few creative ideas from her agency day that ended up on the cutting room floor, including a Game of Thrones-branded NASA spacecraft.

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this conversation, AKQA president Tesa Aragones discusses the business challenges keeping her up at night, her experience creating 12 patents for Nike and shares a touching, personal story during her time working with Kobe Bryant on product innovation. Prior to AKQA, she worked at major brands like Nike, Discord and VSCO. Aragones also shares valuable advice to the next generation of CMOs and creatives.

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this conversation, American Express CMO Elizabeth Rutledge discusses the significance of Small Business Saturday, a movement initiated by American Express in 2010 to encourage consumers to shop at their local businesses. Having held various roles throughout the organization before becoming CMO in 2018, Rutledge reflects on her 35-year trajectory at American Express and identifies the common thread throughout her work: Understanding consumer needs. Rutledge also addresses the importance of mentoring the next generation of marketers and the potential of AI in enhancing marketing strategies.

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode explores how cutting-edge technology is transforming customer engagement and brand experiences. Jayna Kothary, chief solutions officer at Interpublic, and Katy Varner, chief global chief data and analytics officer at Initiative and chief product growth officer of Interact, share insights on the creation and impact of Interact, a revolutionary technology powered by Interpublic, that’s reshaping how businesses connect with audiences, create content that converts and orchestrates omni channel experiences for growth.

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Joe Maglio, president of Cheil North America and CEO of McKinney and Barbarian, elaborates on the unique structure of Cheil, its relationship with Samsung and the challenges and benefits of working within this framework. Maglio also shares insights on maintaining creativity in long-term client relationships, the significance of achieving B Corp status and the evolving purpose agenda in business. He compares the agency model of Cheil with traditional holding companies, emphasizes the value of advertising to the overall economy and looks ahead to future trends, including the impact of AI on the industry.

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Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.