Campaign Chemistry

By Campaign USBusiness News

Campaign Chemistry episodes

August 27 Campaign Chemistry: United Talent Agency's Donna Sharp
What does it take for modern marketing organizations to turn around, speed up and shift from being seen as a cost center to a true profit center? In this episode of Campaign Chemistry, Jameson Fleming welcomes United Talent Agency's Donna Sharp to explore the rapidly shifting role of the chief marketing officer.

Sharp also dives into storytelling lessons from the world of theater and argues that AI shouldn't be treated as a silver bullet for every industry challenge.

campaignlive.com

Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
46 min
August 18 Campaign Chemistry: Tinder’s Melissa Hobley
In this episode of Campaign Chemistry, Tinder’s global CMO, Melissa Hobley, shares how she is combating dating app fatigue and pulls back the curtain on her boldest strategies — from tapping into reality TV and astrology to designing offline events that break users out of their digital burnout.
Hobley addresses how Gen Z is redefining relationship boundaries and why the app is leaning heavily into real-world connection. From debunking the persistent “hookup app” myth to exploring where AI fits in a space defined by human connection, this is an unfiltered look at leading a global brand with empathy, self-deprecating humor and cultural relevance.

campaignlive.com

Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
46 min
August 13 Campaign Chemistry: Coinbase’s Catherine Ferdon and Joe Staples
Coinbase's marketing leaders break down the power of narrative economics, in-camera craft and why taking big creative swings beats playing it safe in fintech. campaignlive.com
Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.
What we know about advertising, you should know about advertising. Start
your 1-month FREE trial to Campaign US.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
40 min
August 06 Campaign Chemistry: Campaign US managing editor Emmy Liederman and deputy editor Cecilia Garzella
In this episode of Campaign Chemistry, Emmy Liederman and Cecilia Garzella discuss recent marketing campaigns, brand controversies and industry news. They play a game centered around marketing statistics, highlight notable campaigns from brands like Gap and Reese's and analyze the impact of the World Cup on brand performance. The conversation also touches on YouTube's earnings, the trend of brands positioning themselves as entertainment companies and Campaign US’ CMO 50 selection process.

campaignlive.com

Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
26 min
July 29 Campaign Chemistry: Google Brand Studio's Jonathan Johnsongriffin
What does it take to build work that doesn't just ride culture, but actively shapes it? For Jonathan Johnsongriffin, VP of Google Brand Studio, the answer lies in an absolute, almost reckless obsession with the craft. Before defining how one of the world’s biggest tech giants tells its story, Johnsongriffin spent years at Nike, learning the art of consumer devotion and witnessing firsthand how cultural titans like Serena Williams and Kobe Bryant pushed creative boundaries past their absolute limits.

In this episode, Johnsongriffin sits down with us to reflect on his journey across two legendary brands. He pulls back the curtain on Google’s World Cup campaigns, explores how physical experiences build real human connections in a digital world and shares how Nike navigated the creative chaos of COVID-19. We also talk about the changing landscape of talent discovery, why awards still matter to emerging creatives and how true brand storytelling requires the courage to chase the radical.

campaignlive.com

Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
41 min
July 23 Campaign Chemistry: Joan Creative’s Gerry Graf and Lisa Clunie
When independent agency Joan Creative first burst onto the scene, it set out to do things differently. Armed with a spirit of "joyful rebellion," the agency has spent years proving that culture and world-class creativity go hand-in-hand.

In this episode, host Jameson Fleming sits down with Joan Creative leaders Gerry Graf and Lisa Clunie to explore the agency's ongoing evolution and its vision for the future. They dive deep into the changing landscape of humor in advertising, the vital role independent agencies play for clients seeking true originality, and why leadership is as much about learning from junior talent as it is about setting the vision. From nurturing the next generation of creatives to staying grounded in what your brand stands *for,* Lisa and Gerry share an inside look at the chemistry driving one of the industry's most dynamic shops.

campaignlive.com

Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
33 min
July 16 Campaign Chemistry: Sky Zone’s Sunni Hickman
What does it take to make a brand truly iconic? For Sunni Hickman, vice president of brand and demand marketing at Sky Zone, the secret lies in the art of the moment.
From modernizing the legendary Harlem Globetrotters to her current mission of elevating Sky Zone into the ultimate active play social network, Hickman has spent her career connecting family entertainment and cultural relevance.
In this episode, Sunni sits down to discuss the shift toward "valuetainment"—where budget-conscious parents seek high-value, memorable experiences that get kids off their screens and into the air. We dive into her strategies for driving demand, how influencer marketing bridges the generational gap and why creating shareable moments is the ultimate marketing cheat code.

campaignlive.com

Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
35 min
July 09 Campaign Chemistry: Campaign US' Emmy Liederman
What happens when a journalist steps into the world of influencer marketing and financial insights, only to return to the reporter’s beat? In this week's episode of Campaign Chemistry, newly minted managing editor Emmy Liederman sits down with Jameson Fleming to chart her career path and lay out her vision for the future of Campaign US.

From her early days in journalism to her time navigating the evolving influencer landscape, Liederman explains how a deep understanding of both human interest stories and hard financial data shapes modern B2B marketing. She breaks down the real-world challenges facing today's CMOs, the need for accountability in trade journalism and how Campaign aims to be an indispensable resource for an industry in constant flux. Plus, she shares her unfiltered takes on industry buzzwords in a fast-paced game of "Love, Like and Loathe."

campaignlive.com

Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
29 min
July 01 Campaign Chemistry: Walking the Work in Cannes with 4A’s Justin Thomas Copeland
The industry’s brightest minds descend on Cannes every year to celebrate creativity, but what does it take for a campaign to actually cut through the festival noise and stick with audiences long after the awards are handed out?
In this special "Walk the Work" episode of Campaign Chemistry recorded live from the basement of the Cannes Lions Palais, Jameson Fleming is joined by 4A's CEO Justin Thomas Copeland. Together, they unpack the creative machinery behind three standout marketing initiatives making waves at the festival: the poignant emotional resonance of 'A Mother's Commentary' in live sports, a community-driven experiment in 'AI for a Day,' and IKEA’s genuine stride toward sustainability with its pre-owned marketplace. Tune in to find out how these top-tier campaigns are redefining social impact and what they signal for the future of creative strategy.

campaignlive.com

Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
9 min
June 30 Campaign Chemistry: Live in Cannes with Rethink’s Aaron Starkman
The glitz of Cannes Lions often shines brightest on high-tech case study videos, but the real magic is happening out in the open air. In this special episode of Campaign Chemistry recorded live at the festival, Jameson Fleming sits down with Aaron Starkman, global CCO of Rethink and this year’s Cannes Lions Outdoor Jury Chair. Starkman joined Campaign on Thursday, the day before the agency won Independent Network and Independent Agency of the Year at Cannes Lions. Starkman breaks down what makes the physical medium of outdoor so special.
Starkman pulls back the curtain on the ethical tightropes and intense debates inside the jury room, explaining why a lighter volume of entries actually raised the stakes for world-class creativity. From iconic brands like Heinz and Heineken leaning into execution that feels "inevitable," to the crucial fight to prioritize raw human connection over hyper-polished award submissions, this conversation is a masterclass in what it takes to stop a consumer in their tracks today.

campaignlive.com

Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
31 min

About Campaign Chemistry

From the publisher's feed

On Campaign Chemistry, a podcast from Campaign US, we pick the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.