Campaign Chemistry

New research found that 68% of respondents worry that when companies speak out it is a marketing
ploy; 60% insist a company speaking out must be living the same values; and 71% of Americans believe a
company's history on social values are important.

As more and more consumers seek out brands with shared values backed by a commitment to social,
political, or environmental justice, advocacy can quickly be deemed “performative,” when it feels inauthentic or self-serving. In this podcast, we’ll explore steps that brands can take to make meaningful impact while driving successful business results and learn more about ACT, Assembly’s newest tech innovation.

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With more than 50 clients, Initiative is a New York City-based global media agency that brings ‘Fame and Flow’ to major brands like Amazon, Liberty Mutual, and T-Mobile. The company has been on a tear over the last year, with double-digit revenue and organic growth – and earning a trifecta of Agency of the Year honors.

Here at Cannes, US CEO Stacy DeRiso talks about what she’s doing to keep Initiative on top of its game from introducing a new proposition to delivering a best-in-class agency culture.

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Day One Agency, Campaign US’ Independent Agency of the Year and PRWeek’s Outstanding Midsize Agency of the Year 2023, is hyperinterested in reaching and influencing the next generation: Gen Z. In wanting to delve deeper into how (and why) Gen Z consumes media, the agency recently partnered with USC Annenberg Center for Public Relations on a mobile ethnographic “Ask Gen Z: A Deep Dive into Gen Z’s Scrolls” study that provides how brands can reach Gen Z, whose attention is increasingly fragmented across different corners of the internet, at all hours of the day. Recorded from Cannes Lions, Day One Agency CEO Josh Rosenberg; its director of creative strategy Eli Williams; and USC Annenberg Center for Public Relations director Fred Cook discuss the generation’s changing media diets, their complex relationship with their feeds and how actively they’re reshaping the media landscape, along with happenings from the Croisette.

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At Cannes Lions 2023, AI is the talk of the Croisette — and Yannick Bolloré is ready to embrace it. 

The Havas global CEO sees potential not just in the efficiencies the technology can create, but how it can transform creativity. Those who don’t learn how to use it will become irrelevant, which is why Havas has instituted mandatory training for its 20,000-plus employees on generative AI tools. 

Bolloré sat down with Campaign US at Cannes Lions to chat about AI as well as his strategy for talent, his vision for the future of creativity and entertainment and the appetite for client spending in a continually uncertain economy.

Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.

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With over 71 million active accounts and a presence in nearly half of US broadband homes, the Roku platform enables advertisers to reach millions of engaged viewers through their streaming journey. Not only does Roku have the large scale, but also the innovation and creativity brands are looking for to stand out in the crowded streaming era.  

As we approach the Cannes Lions International Festival of Creativity Chris Bruss, Head of Roku Brand Studio, discusses how Roku takes brands to the next level on the #1 streaming platform in the US, Canada, and Mexico.

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Imogen Watson, work and inspiration editor of Campaign UK, Alison Weissbrot editor of Campaign US, and Robert Sawatzky, editorial director of Haymarket Business Media in Asia, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to report on the award wins from the second night of Cannes Lions.

Nike and AKQA won the Grand Prix for digital craft for “Never Done Evolving” for their 50th anniversary campaign featuring Serena Williams and Kendrick Lamar‘s short film We Cry Together won the Grand Prix for film craft.

There was also a double win for Clash of Clans and Wieden+Kennedy, Portland in the main Entertainment and new Entertainment Gaming Lion categories, plus Apple and UK recording artist Michael Kiwanuka’s short films jointly won the Entertainment Lions for Music Grand Prix.

Beyond the awards, the return of humour after the pandemic, and perhaps as a reaction against the recent focus on brand purpose, has also been a hot topic in the sessions at the Palais with comedians from Kevin Hart to the cast of Saturday Night Live.

We are hosting the daily podcast all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.

Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.

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Raahil Chopra, editor of Campaign India, Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia, Gurjit Degun, creativity and culture editor of Campaign in the UK, Maisie McCabe, UK editor of Campaign, and join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the first night of awards. 

The Grand Prix Lions wins included British Airways and Uncommon Creative Studio in outdoor for the UK and telecom company Skinny and Colenso BBDO, Auckland for radio and audio—one of two wins for New Zealand. 

Publicis Groupe won for Working With Cancer for health for good, plus the big theme at many of the talks and sessions has been AI. 

We are hosting the daily podcast all this week—with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day. Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.
 

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Alison Weissbrot, editor of Campaign US, Maisie McCabe, UK editor of Campaign, and Robert Sawatzky, editorial director of Haymarket Business Media Asia, representing Campaign Asia, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss why Cannes Lions matters and make their predictions for the 2023 festival.

We also speak to Simon Cook, chief executive of Cannes Lions, about  a 6% annual increase in award entries and how some categories are performing from the new Creative Gaming Lions to the resurgent Outdoor Lions.

We are hosting the daily podcast running all this week – with a different mix of Campaign editors and journalists who are on the ground in Cannes talking each day.

Each show will follow a similar format as we are going to record each episode at the end of the day. We will tell you about who’s won all of the top Lions awards – the Grands Prix – and we will report all the big news of the day from the talks and sessions at the Palais. Plus we’ll tell you about the best parties and juicy gossip.

Look out for the Cannes evening bulletin email at about 10pm French time every evening and make sure you follow the Campaign podcast wherever you listen to your podcasts.

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A little over a year ago, Havas merged its creative agency business under the global leadership of Havas Health & You CEO Donna Murphy. Since then, the synergy has allowed access to talent and expertise to flow more seamlessly between the two groups. 

As CEO of Havas North America and CCO and president of Havas Chicago, respectively, Stephanie Nerlich and Myra Nussbaum are a dynamic female leadership team focused on elevating the next generation of female creative leaders. They discuss multiple programs the agency has created to stop mid-level female talent from dropping out of the industry. 

Also in this episode, Nerlich and Nussbaum chat about their top contenders for this year’s Cannes Lions and share advice for first-timers on how to navigate the festival.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

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Independent agency Chemistry has a philosophy that’s all about “blowing shit up.”

For clients, this means dissecting a problem to its core and creating something new and unexpected — whatever that might mean for a particular brand or category. 

President Tim Smith started the agency in 2009 with his creative partner Chris Breen. Since then it has scaled into a full-service agency with offices in Atlanta, Miami, New York and Pittsburgh — and it racked up impressive accolades, including winning silver for independent agency of the year at the Campaign US Agency of the Year Awards.

In this episode, Smith talks about why he started the agency, his philosophy around independence and how Chemistry continues to “blow shit up” for clients.

What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Follow us on twitter: @CampaignLiveUS

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