Campaign Critique

I speak with Seth Merrill about sneaker branding and marketing. In case you weren’t aware, this industry has absolutely exploded over the past few years, and so we discuss some of the reasons why.

Daniel offers an objective look at the branding and marketing of the Trump and Biden presidential campaigns.

When alcohol delivery company Drizly accidentally sent out the wrong marketing email, they acted fast to make (spiked) lemonade out of lemons.

When alcohol delivery company Drizly accidentally sent out the wrong marketing email, they acted fast to make (spiked) lemonade out of lemons.

Which brands have responded to the COVID-19 crisis well, and which haven't? I discuss what marketers can learn from this unprecendented time, and how it might shape customer habits in the future.

Which brands have responded to the COVID-19 crisis well, and which haven't? I discuss what marketers can learn from this unprecedented time, and how it might shape customer habits in the future.

In this inaugural episode, I offer my four “rules” of marketing:

• Embrace the creative process

• Don’t be boring

• Treat customers intelligently

• Always think in terms of incentives

In this inaugural episode, I offer my four “rules” of marketing:

• Embrace the creative process

• Don’t be boring

• Treat customers intelligently

• Always think in terms of incentives