Is your PAC program ready for primetime? Eric Wilson returns to Facts About PACs with research-backed insights on what separates programs that work from those that just look good on paper. From website credibility checks to video best practices, Eric walks through his New Year's campaign checklist and shares results from real-world voter turnout experiments. Learn why outdated social icons matter more than you think, how "streak messaging" boosted turnout by two points, and why captions are now non-negotiable for video content. If you want to prove your PAC program is ready for the midterm election cycle, start here. 

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