Is it better to have thousands of followers or just a handful of loyal customers? You’d think loads of followers would be better right?

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Well actually, cultivating a loyal base of true fans will serve your business better in the long run.

Followers mean nothing if you can’t convert them into customers. True fans, however, are crazy about your products and services. They’ll buy everything you make and become ambassadors for your brand.

Aim to find true fans, not followers and you’ll be on the way to business success.

But how do you do that?

We’ll be asking our guest Li Jin what strategies she’d use to guarantee growing a client list filled with true fans, not followers. Li is an advocate of the Passion Economy and an investor in early-stage startups. You can read her full bio below.

Guest Profile

Li Jin is the founder and GP of Atelier Ventures, which seeks to back early-stage consumer companies in the passion economy: New platforms that help people transform their passions into professions.

She’s interested in marketplaces and technology that helps open up economic opportunity and access. Previously, she was a partner at Andreessen Horowitz focused on early-stage consumer investments.

She has held board observer positions at Substack, Sandbox VR, Imgur, Dialpad, OpenGov, Honor, and Virtual Kitchen Co.

Prior to joining a16z, Li was a product manager at Shopkick, a VC-backed startup in the loyalty and rewards space.