From Passion to Profession

Podcasts are more than just a friendly chat.

Used properly, with the right business goals in mind, they can exponentially grow your company's ROI, attract new clients to your business, and open up collaborations with brands you’ve always wanted to work with.

Sound too good to be true?

Well, it isn’t, but to get all the benefits mentioned above you need to make sure your podcast is something truly special.

Podcast guest Annemarie Cross shares her hacks for making an amazing podcast in this show. She tells you what to avoid if you want to monetize your podcast and how to grow your audience into an engaged, active, and real community.

Guest Profile

Annemarie Cross is known as the podcasting queen. She hosts the Ambitious Entrepreneur Show and the founder of Podcasting with Purpose, a company built to help business owners find their podcasting niche and grow their brand's revenue with their own show.

You can attend one of Annemarie’s free training sessions using the link below.

https://podcastingwithpurpose.com/masterclass

Finding the right balance between giving your students content they really want to learn and things they need to know can be tricky.

Most students want to rush ahead to the fun stuff, often at the expense of the vital fundamentals.

If this sounds like your students you’re not alone.

Learning a new instrument, coding language, or art technique is tough and it can be tempting for students to either give up or focus solely on things they can do and that means their progress halts.

But our latest podcast guest, David A Jones has found a way to combine the wants and needs of his students seamlessly into a single lesson. This has led to happier students who love what David teaches. He explains his methods and practices in this podcast. In the show we cover:

David’s approach to creating online content and what he’s doing differently to 90% of the course creators out there.

He shares with us the lessons he decides to commit to video and what he leaves out for in-person learning and why.

And David stresses the importance of finding the right audience for your products and why they might not be who you think they are.

Access our free training here: https://passion.io/scale

****David A Jones Guest Profile****

David is the co-founder of Presto music School, he has been teaching music for over 20 years and Presto is one of the UK's leading music schools. David never really considered going online until he came across Passion.io. He’s now supplementing his in-person learning with a PassionApp and using the platform to attract new leads to his business.

“The biggest thing I thought I needed to worry about was the weather, pandemic was an alien word to me”

2020 was crazy for everyone, but if you were the owner of a festival you probably saw your doors shut and trade dry up completely.

What do you do in that situation? Put your head in your hands, give up, and close down?

Or do you think on your feet, adapt, and power on through.

That’s what our latest guest, Roger ‘Dodge’ Woodall, did. Roger is the owner of Bournemouth 7’s, the UK’s biggest sport and music festival.

When the pandemic hit he pivoted his business and through grit, determination, and entrepreneurial spirit came out the other side of 2020 stronger.

We can all learn a lot from Roger's experiences, whether you’re an online coach, personal trainer, or restaurant owner. The hurdles Roger faced in 2020 have been faced across all industries and in businesses of all sizes.

If you need advice on overcoming setbacks, staying positive in the face of adversity, and deciding when you need to pivot your offering then this show has your answers.

Enjoy.

Access our free training here: https://passion.io/scale

Roger Woodall Guest Profile

Roger has over 20 years of experience in the events sector. He cut his teeth in the industry back in the 90s running student parties across the UK. Roger is now the founder of Bournemouth 7’s known as the sporting Glastonbury. The festival will be celebrating its 14th birthday this year.

When Roger isn’t in the field he’s hosting his own podcast The Eventful Entrepreneur and running his own events accelerator course The Events Crowd.

Listen to Roger's podcast here: https://eventfulentrepreneur.com/

What can you learn from 3000 interviews with successful entrepreneurs?

(Find out now by ordering JLD’s latest book Uncommon Success: https://uncommonsuccessbook.com)

Heck, how can you even take all that knowledge and condense it down into some manageable and actionable advice?

That’s exactly what our latest podcast guest, John Lee Dumas, has done. John’s book, Uncommon Success boils down 6 years of podcasting and 3000 interviews into 17 killer pieces of advice anyone can use to improve their business.

John came on the podcast to share a few tips from his book. Dan and John also covered:

The reason John publicly reports his business's income and how that actually helps him make more revenue.

The one thing you can do right now to increase your company’s profits by 40%. It’s really simple but you’ve probably overlooked it

The worst thing you can do to guarantee your kids have a miserable adulthood (Seriously)

Why you need to pull the starting trigger on your personal improvement and how to prepare for the marathon (You guessed it, self-improvement is NOT a sprint)

Grab a copy of John’s book here: https://uncommonsuccessbook.com

Guest profile

John is the host of the wildly successful and influential podcast Entrepreneurs on Fire. John started his show in 2012 and since then has interviewed over 3000 business owners, entrepreneurs, industry leaders including Tony Robbins and Gary Vaynerchuk.

Running a business is all about getting more clients right? More customers mean more money.

More money equals more success, right?

Not always, it's far better to cherry-pick your clients and only serve customers who fit really well with your brand, program, or ethos.

Ill-fitting, nightmare clients will drain your entry, time, and ultimately cost you money.

You don't need that headache, it's far better to politely direct them somewhere else.

But how can you spot a NO prospect? What do you say to them to let them down gently? Should you ever take on a difficult client against your better judgment?

Helping us answer these questions is podcast guest, Kirsten Haglund.

Guest Profile

Kirsten is a Canada-based fitness professional who has built the PassionApp, Push Fitness.

Access our free training here: https://passion.io/scale/

Promoting a product isn’t easy?

And sometimes it feels like you need to pay a lot of money to get your services in front of the right people on social media.

Many people forget to use their organic following to maximize their social reach when selling online. Using your network of friends, followers, & peers can really boost the number of eyes that see what you’re selling.

It can be scary asking people to share your stuff but overcoming that doubt is the key to reaching as many people as possible with your offer.

Chanté Sandiford had the same doubts but she overcame them and leveraged her organic following to secure sales for her app.

This podcast dives into the strategies she used as well as talking about the sales process and launching a new business product.

Access our free training here: https://passion.io/scale

Guest Profile

Chanté Sandifold is a professional soccer player and personal trainer working and living in Reykjavik, Iceland.

She has launched the app Plant-Based Body. It is designed to help users achieve their fitness goals on a vegan, plant-based diet.

On the show, Chanté shared some amazing insights on how she maximized the organic reach of her app by using her current following.

In the 21st century, iterative design is the name of the game.

Long gone are the days of traditional product development, where teams would have a product idea, build it, and then put it out into the world in the hopes it would sell.

Product teams now build and adapt their plans based on user data, feedback, and recommendations.

This means the development cycle for a product today is a series of little feedback loops. Each loop adds value, features, and removes errors to a constantly evolving product.

We use this style of development at Passion.io and we encourage our experts to do the same. We like to use a pancake as an example.

When you’re making pancakes the first one you flip is always a bit dodgy. It might not flip properly or get a bit burned, but that is ok, because you’ll improve your pancake making process for the second pancake.

The same principle applies to building anything. Get a working product, get feedback and data, then use that to improve it!

It’s what PassionFighter Keith Kern did with his second cohort of clients. After successfully taking his first group of students through their 6-week challenge he used the data and feedback he gathered from that process to improve his product moving forward.

Signup for our free training here: https://passion.io/scale

Guest Profile

Keith Kern is a California based PassionFighter who has built the app, Build Your Power (BYP). He is currently taking his second cohort of students through his 6-week challenge.

You’ve been sitting at your computer for 40 minutes, watching that blinking cursor. Why is writing so difficult? Creating captivating sales messages can’t be that hard, can it?

Copywriting is a real skill. Learning to craft punchy, eloquent, and clear messages with your writing is trickier than it sounds. But with good guidance, and a can-do attitude, the mysteries of the written word will reveal themselves to you.

Our guest for this show is Rob Marsh, the co-founder of The Copywriters Club. We’ll be going through a crash course in copywriting 101 and Rob will be sharing some stories and lessons he’s learned from year in the writing trenches.

The podcast covers:

The fundamental principles of good copywriting. They’re not rocket science (In fact you’re probably doing some already)

The 3 huge mistakes beginner copywriters ALWAYS make, avoid these today and watch your writing improve ten fold

The ethics of copywriting - How to sell sell sell without losing your soul

Guest Profile

Rob Marsh Co-host of the copywriters club podcast. He has over 20 years experience writing direct response sales copy for companies around the world. Prior to starting The Copywriter’s Club rob worked for a startup that was acquired by HP. After that he ran his own SaaS company.

Rob’s varied roles mean he’s worked for clients such as American Express and Pluralsight.

Find out more about Rob below:

https://thecopywriterclub.com/about/

https://thecopywriterclub.com/podcast/

https://www.linkedin.com/in/robertbmarsh/

It’s daunting starting an online business. There are so many technical things to consider.

What is SEO? Do I need paid ads? Should I use social media? But the two most important questions you need to ask are:

1. How do I get traffic to my site?

2. How do I get sales?

Podcast guest Jill Stanton will be tackling the first question in this show. Jill has built a portfolio of over 30 online businesses and will be sharing her 3 tips for getting quality online traffic to your product or service.

The podcast also covers:

The benefits of being a digital nomad and the steps anyone can take to start working from the beach

When is the right time to screw the nine to five (Hint it’s probably a lot closer than you think)

What is radical responsibility and how mastering it can give you greater control over your life

Signup for our free training here: https://passion.io/scale

Guest Profile

Jill is one half of the husband and wife team behind the Screw the Nine to Five movement. She is a podcast host and coach who is helping individuals break free from the shackles of the nine to five, become location independent, and live a life they really want.

Jill started this movement to show others how they can make money online while living overseas. Jill is also the host of The Millionaire Girls Club podcast. You can find her site and podcasts using the links below:

Screw the Nine to Five: https://www.screwtheninetofive.com/

Screw the Nine to Five Podcast: https://www.screwtheninetofive.com/podcast/

The Millionaire Girls Club Podcast: https://directory.libsyn.com/shows/view/id/millionairegirlsclub

Video games are a waste of time. After all, what can they teach you? Well...

An awful lot actually.

From reacting to pressure and problem solving — to mindset training and teamwork...

The list is endless.

Gaming is big business, and contrary to popular belief, computer games are packed full of transferable skills.

If you’ve got the aptitude and curiosity to play, and if you enjoy diving into pixelated worlds, then gaming is a hobby that can set you up for life.

That’s exactly what happened to our podcast guest Eric Siu. Eric is a gamer who realized that life was just one big video game. He uses the skills he learned while gaming to master his real world problems.

We cover his unique approach to life and gaming in the podcast and discuss:

Why playing games can be your superpower to creating a thriving business

The three specific power-ups you can use to accelerate your growth

How entrepreneurs with tons of ideas can cut through the noise and focus on the biggest needle movers.

Signup for our free training here: https://passion.io/scale

Guest Profile:

Eric is an investor, podcaster, and author. He’s also the chairman of SingleGrain & Click Flow. His book, Leveling Up, is released on the 24th of February. It takes the principles and lessons Eric learned while playing video games and applies them to the game of life.

Get your copy of Leveling up here: https://www.levelingup.com/

Find our free training here: https://passion.io/scale