From Passion to Profession

Just act natural

How many times have you heard those words when you're being filmed.

Camera’s make a lot of people nervous, having a bright light jammed in your face and a cold lens staring at you can throw off even the seasoned pros.

But once you overcome these nerves you can turn the hard stare of the camera to your advantage and become a charismatic powerhouse who’s able to sell anything on screen, communicate difficult concepts simply, and present your offers with an easy confidence.

All of which equates to greater peace of mind when you see a video sales letter recording session in your diary and adds more dollars to your bank balance.

Confidence on camera isn’t a dark art. Our podcast guest Waymatea Ellis shared her tips for crafting a positive, strong persona in front of the camera in this show.

Guest Profile

Waymatea Ellis is a PassionFighter and mother who has developed the app Joyful Being. Her goal is to help moms get a better understanding of what they want from life, and be intentional with the steps they are taking to get there with Connection, Peace, and Positive Energy.

“I had the job, the money, the title, the company car. I had everything but I was losing my family...”

Sam’s story isn’t unique. You might be in a similar situation right now.

We’re always told to go for the dream job. But often we realize what matters most to us isn’t money.

It’s spending time with the ones we love…

And not being a burnt-out wreck at the end of the day.

Achieving this goal can seem impossible. You can’t just quit your job right? Who’ll pay the bills? How will you manage?

But Sam’s story is proof you can get of the corporate hamster wheel and take steps towards living a life you want. He details his journey in this podcast and we cover:

How to overcome self-doubt and complete your goals quicker and with more confidence

Canning the 9 to 5 to live the life you desire, spend more time with friends, family, AND make more money!

Overcoming the haters, don’t let negative comments get you down, use them to give you energy

The ‘then what’ mindset, no problem is impossible, how you can achieve anything you focus on

How to position yourself as a thought leader and why being an ‘industry leader’ isn’t a requirement, if anything, it's a hindrance!

How podcasting can massively benefit your business and why you’re not too late to jump on the bandwagon and reap the rewards

Guest Profile:

After spending 15 years working with a subsidiary of a Fortune 500 company Sam decided a radical career shift was needed.

He, like many others, believed that working your way up the corporate ladder was the key to success. The ticket to your dream life. But Sam realised he was spending every waking moment at work, and the thing that really mattered to him, his family, was getting left behind.

The penny finally dropped one Monday when his daughter asked “Is tomorrow Saturday?”. That was the only day she could spend with her Dad. It was at this point Sam quit being a corporate slave and set himself the goal to make Everyday a Saturday.

Sam began a motivational podcast, speaking at events, and founded launchmymovement.com. He now helps people build their own mission-driven podcasts.

Find Sam here:

http://Launchmymovement.com

http://everydayissaturday.com/

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It can seem impossible attracting new clients to your business at times.

No matter what you try, whether it’s blogs, Facebook ads, or networking, your customer numbers are never where you want them to be.

It’s enough to make you want to throw your hand in the air in frustration.

But you can avoid this roadblock by creating an amazing value ladder for your prospects to climb.

And the best way to start that value ladder is with a mobile app.

Carla White explains all in this episode.

Guest Profile

Over the past 20 years, Carla has built successful mobile and web apps, wrote two best-seller books, popularized the concept of private podcasts, and founded Hiro.fm, a software company that helps info businesses quickly get their message out to the marketplace.

Carla has been featured on major publications and websites such as Oprah, Forbes, Entrepreneur Magazine, and The Huffington Post. She is also the host of the #1 rated business podcast, Radical Shift. She was awarded grants from Verizon and Bush Foundations . Carla also regularly works with non-profits like Operation Underground Railroad and Blink Now.

Find Carla here:

https://hiro.fm

https://carlawhite.org

http://thegratitudeapp.com

We all want to be our own boss, right? Choose our own hours, and work with clients we like.

More and more people are taking steps to live this dream. They’re building themselves side hustles to supplement their incomes and provide themselves with enjoyable work.

The long term goal is to take that side hustle full time. Maybe it's a blog, freelance design work, or personal training.

The one job for life, career salary man of the 20th century, has been replaced.

We’re now a society of people that have multiple skills and work in 100’s of different ways.

And helping us find our way through this sometimes tricky work environment is our podcast guest Nick Loper from Side Hustle Nation.

Guest Profile

Nick hosts the podcast, ‘The Side Hustle Show’. He’s also the chief side hustler at SideHustleNation.com, a company he set up to help people reach their side hustle goals.

Nick has made it his mission to help people build job-free income streams. He didn’t want to climb the corporate ladder, he wanted to build his own.

After canning his corporate job he went on to build websites, write books, work around the world, all while coaching new and seasoned entrepreneurs, and connecting with some pretty amazing people.

Today Nick is taking these experiences and helping others build something they care about, generate income outside of their day jobs, and build more financial freedom and security into their life. This was how SideHustleNation was born.

Nick's podcast: https://www.sidehustlenation.com/side-hustle-show/

Side Hustle Nation: https://https://www.sidehustlenation.com/

Selling is tough. Some might say it’s horrible!

But no one was born a salesperson. It’s a skill anyone can learn.

And you can sell ethically,

or be a bad salesperson.

Using underhand tactics to get sales over the line.

That second approach isn’t good. But it can be so easy to slip into when the pressure of selling gets on top of you.

Thankfully our guests for this podcast, Jonny Watson & Yuself Smith are fitness entrepreneurs and online coaches who have developed a system and mindset for ethical selling.

Find out how they approach sales calls and learn more about their brand, Propane Fitness in this show.

Jonny & Yusef have also produced a free case study for this podcast. Find out how they built Propane Fitness into the brand it is today in 7 steps:

https://propanefitness.com/passion

Guest Profile

Jonny Watson & Yusef Smith are the founders and owners of Propane Fitness and Propane business.

Friends and business partners for over a decade, they both quit their corporate jobs in 2015 to take Propane full time.

They’ve been in the trenches of personal training, trading time for money, and working long hours to make ends meet. Once they took Propane online they began to regain a work-life balance. Now they’ve taken the next step and they’re teaching their secrets to other fitness professionals allowing them to live a freedom lifestyle.

Check out Propane Fitness & Propane Business over on their websites and socials:

https://propanefitness.com

https://propane-business.com

https://www.instagram.com/propanefitness/?hl=en

https://www.facebook.com/PropaneFitness/

https://www.youtube.com/user/PropaneFitness

Fame & influence don’t go hand in hand.

Not anymore anyway….

The internet has democratized the influencer space. Anybody can build a personal brand online.

Famous influencers are a thing of the past. You don’t need to be Tom Cruise or Madonna to be a brand ambassador.

All you need is a niche following and great content.

Ok, that’s made it sound super easy to become an influencer. It’s not!

But becoming an influencer is an achievable goal for those with the drive to get there.

If you’re interested in growing your brand power online then our show with Neal Schaffer will give you the tools you need to expand on social media presence.

Neal Schaffer Guest Profile

Neal Schaffer is a Digital, Social Media, & Influencer Marketing expert. He’s also Keynote Speaker, Consultant, and University Educator.

When Neal is not consulting or teaching he hosts his own podcast ‘Maximize Your Social Influence’ and is a prolific author covering subjects ranging from influencer marketing, social media strategy, and converting clients on LinkedIn.

Neals latest book, The Age of Influence is available on his Amazon now:

https://www.amazon.com/Age-Influence-Power-Influencers-Elevate/dp/1400216362/

Listen to Neal’s podcast here:

https://nealschaffer.com/maximize-your-social-influence-podcast/

You can connect with Neal using the links below:

https://nealschaffer.com/

https://www.linkedin.com/in/nealschaffer/

https://twitter.com/NealSchaffer

A loyal and active community of clients is essential to be a success in the Passion Economy. But how can you develop a tribe of raving fans?

Do you leverage social media? Arrange meetups with your community, or host group sessions with your clients over video calling platforms.

All of the above are great ways to create a community for your passion business and in this podcast we’ll be discussing community building with The Passion People podcast host Naga Subramanya.

Guest Profile

Naga Subramanya is the Senior Finance Manager at Airmeet, a virtual event platform that is letting creators build communities around their services.

He is also the host of the Passion People Podcast, a series of impromptu conversations about following a passion, making it manifest, and the trials and tribulations associated with that journey.

Is it better to have thousands of followers or just a handful of loyal customers? You’d think loads of followers would be better right?

Check out Li's latest side hustle, https://sidehustlestack.co

Well actually, cultivating a loyal base of true fans will serve your business better in the long run.

Followers mean nothing if you can’t convert them into customers. True fans, however, are crazy about your products and services. They’ll buy everything you make and become ambassadors for your brand.

Aim to find true fans, not followers and you’ll be on the way to business success.

But how do you do that?

We’ll be asking our guest Li Jin what strategies she’d use to guarantee growing a client list filled with true fans, not followers. Li is an advocate of the Passion Economy and an investor in early-stage startups. You can read her full bio below.

Guest Profile

Li Jin is the founder and GP of Atelier Ventures, which seeks to back early-stage consumer companies in the passion economy: New platforms that help people transform their passions into professions.

She’s interested in marketplaces and technology that helps open up economic opportunity and access. Previously, she was a partner at Andreessen Horowitz focused on early-stage consumer investments.

She has held board observer positions at Substack, Sandbox VR, Imgur, Dialpad, OpenGov, Honor, and Virtual Kitchen Co.

Prior to joining a16z, Li was a product manager at Shopkick, a VC-backed startup in the loyalty and rewards space.

What is the Passion Economy? Many people are labeling it the future of work? But what does that mean?

The Passion Economy got its name in 2018 and it’s a new economic framework that lets people live their passions and break free from the 9 to 5. Anyone can participate in the Passion Economy and it’s creating new opportunities for entrepreneurs everywhere.

Dan will be talking to our guest, Adam Davidson, about the rules of the Passion Economy, how a person can participate in it, and what does it take to be successful in this new economic framework.

Guest Profile

Adam Davidson is the CEO of Three Uncanny Four, a podcast production company where Adam hosts his own Passion Economy podcast. He’s also co-founder of NPR’s Planet Money podcast.

When he’s not in the podcast booth, Adam is an accomplished journalist, writing for The New York Times Magazine, The New Yorker, and This American Life.

Adam is also the author of The Passion Economy. A groundbreaking book that lays out the new rules for thriving in the 21st century.

You can purchase a copy of Adam’s book here:

https://www.threeuncannyfour.com/passion-economy.html

And find his podcast here:

https://podcasts.apple.com/us/podcast/the-passion-economy/id1459910839