Ongoing customer loyalty is widely agreed as being pivotal to any businesses long-term success, but how to best go about creating it is up for debate.

On this episode of the Performance Marketing Unlocked podcast, Guy Meyers (28:29), Senior Director of Customer Success (Global) at Recurly, argues why – despite loyalty ultimately being an upper funnel, brand-building play – data is the most valuable asset for generating it.

Preceding the discussion with Guy however, is a final Black Friday rundown from PMW's Premium Content Editor, Jyoti Rambhai. Alongside host Joe, Jyoti reviews all the important marketing trends to prepare you for the weekend ahead, with some breaking news interrupting the show.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Episode breakdown ~

(3:50) PMW discusses the upcoming Black Friday Cyber Monday Weekend

(19:31) Breaking news!

(26:56) 60 second news round-up

(28:29) Introducing Recurly's Guy Meyers

(41:50) Can loyalty be measured?

(53:57) PMW's famous 'resell me a pen' challenge

~ Further reading ~

Adland on the cusp of ‘record breaking’ Black Friday weekend

Essential tasks every marketer should tick off before Black Friday

Why data privacy is a balancing act: navigating personalisation and trust in the digital era

Performance marketing software market to double by 2032

Netflix revenue grew 17% as hit series Baby Reindeer and Bridgerton attract audiences

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