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Can Compassion Redefine Entrepreneurship?
Can compassion and entrepreneurship truly go hand in hand? In this inspiring episode, host Chris Raimo sits down with Dr Bruno Roque Cignacco (PhD), an international business consultant, TEDx speaker, and researcher who’s helping entrepreneurs see business through a more human lens.
With over 30 years of global experience, Dr Cignacco reveals how adopting a prosperity mindset, built on empathy, authenticity, and generosity, can lead to sustainable success. He contrasts this with the scarcity mindset that often drives burnout and short-term thinking, showing why compassion is not just good ethics it’s smart business.
This conversation is an eye-opener for entrepreneurs who want to grow with purpose and lead with heart.
In This Episode, You’ll Learn:
- The difference between prosperity and scarcity mindsets in entrepreneurship
- How compassion and reciprocity fuel long-term business growth
- The importance of building meaningful relationships with employees, customers, and communities
- Why creating a psychologically safe workplace boosts performance and loyalty
- The role of authenticity, generosity, and kindness in strengthening your brand
- Why “high touch” connection matters as much as “high tech” innovation
- Practical ways to face fear, build resilience, and lead with purpose
About Dr Bruno Roque Cignacco (PhD):
Dr Cignacco is an international business consultant, TEDx speaker, and researcher with over three decades of experience advising and training companies on international trade, marketing, and compassionate business leadership. He is a university professor and Senior Fellow of the Higher Education Academy (HEA) in the UK. His books on business and personal development have been published in several languages.
Dr Cignacco’s Book:
The Art of Compassionate Business (Second Edition, White Cover) — available worldwide and directly through Routledge
.
Connect with Dr Cignacco:
🌐 www.brunocignacco.com
Connect with the Show:
Follow The Fire In Me Podcast for more inspiring conversations with entrepreneurs and thought leaders redefining what success means in today’s world.
View all episodes
By Chris RaimoCan compassion and entrepreneurship truly go hand in hand? In this inspiring episode, host Chris Raimo sits down with Dr Bruno Roque Cignacco (PhD), an international business consultant, TEDx speaker, and researcher who’s helping entrepreneurs see business through a more human lens.
With over 30 years of global experience, Dr Cignacco reveals how adopting a prosperity mindset, built on empathy, authenticity, and generosity, can lead to sustainable success. He contrasts this with the scarcity mindset that often drives burnout and short-term thinking, showing why compassion is not just good ethics it’s smart business.
This conversation is an eye-opener for entrepreneurs who want to grow with purpose and lead with heart.
In This Episode, You’ll Learn:
- The difference between prosperity and scarcity mindsets in entrepreneurship
- How compassion and reciprocity fuel long-term business growth
- The importance of building meaningful relationships with employees, customers, and communities
- Why creating a psychologically safe workplace boosts performance and loyalty
- The role of authenticity, generosity, and kindness in strengthening your brand
- Why “high touch” connection matters as much as “high tech” innovation
- Practical ways to face fear, build resilience, and lead with purpose
About Dr Bruno Roque Cignacco (PhD):
Dr Cignacco is an international business consultant, TEDx speaker, and researcher with over three decades of experience advising and training companies on international trade, marketing, and compassionate business leadership. He is a university professor and Senior Fellow of the Higher Education Academy (HEA) in the UK. His books on business and personal development have been published in several languages.
Dr Cignacco’s Book:
The Art of Compassionate Business (Second Edition, White Cover) — available worldwide and directly through Routledge
.
Connect with Dr Cignacco:
🌐 www.brunocignacco.com
Connect with the Show:
Follow The Fire In Me Podcast for more inspiring conversations with entrepreneurs and thought leaders redefining what success means in today’s world.