On today's episode, Toni talks about launching Not Another Media Company and her evolving definition of being both a content creator and the founder of a media company. The same way we recognised five (or so) years ago that all companies were essentially tech companies, we are now recognising that almost all companies today have to be media companies as well. So what role, if any, do the 50 million people identifying as content creators (in 2021) have within this media landscape shift?