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Can Corporate Purpose Survive Recession? In partnership with Bully Pulpit Interactive
Since the COVID-19 pandemic brought us to a halt, business and society have collided like never before, generating an increase in brands’ commitments to their communities. This dramatic rise in corporate purpose happened against a backdrop of significant economic growth and progress. BPI President Andrew Bleeker explains the pressure purposeful leaders face amid the looming economic, political, and regulatory landscape. Critically, we discuss how to connect purpose initiatives to business ROI before budgets are cut.
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Follow us: @PRWeekUS
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By Steve Barrett, PRWeek
4.6
1313 ratings
Since the COVID-19 pandemic brought us to a halt, business and society have collided like never before, generating an increase in brands’ commitments to their communities. This dramatic rise in corporate purpose happened against a backdrop of significant economic growth and progress. BPI President Andrew Bleeker explains the pressure purposeful leaders face amid the looming economic, political, and regulatory landscape. Critically, we discuss how to connect purpose initiatives to business ROI before budgets are cut.
Follow us on Twitter: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
www.prweek.com
PRWeek.com
Theme music provided by TRIPLE SCOOP MUSIC
Jaymes - First One
Follow us: @PRWeekUS
Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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