In this excellent interview, Adam sits down with Dwayne Britton of DayWon.

Dwayne is a seasoned expert in learning, brand, and culture with over 15 years of experience at iconic, people-first companies like Apple, Lululemon, and On. Now, through his consultancy, DayWon, he helps growing organisations align their learning initiatives with their unique brand culture.

In this episode, Dwayne draws on his non-linear career to explain why L&D's role is not just to create content, but to act as a "cultural amplifier." He provides a masterclass on integrating brand identity into learning, including:

1. The “Signature Brew” Model: Dwayne unveils his signature framework for creating impactful learning experiences that hit the sweet spot between three crucial realms: Strategic, Brand, and Human.
2. Creating a Learning Philosophy: Learn why every organisation needs a clear point of view on "how people grow here" to avoid siloed, off-brand training and to build momentum behind learning.
3. Making it Practical: Dwayne walks through a step-by-step example of applying his model to a common L&D request—feedback training—showing how to tie it to strategic KPIs, adapt it for brand and cultural fit, and make it resonate on a human level.
4. From Sidelined to Strategic Partner: Actionable advice for L&D leaders who feel like a "training team" on the sidelines. Dwayne explains how to reclaim your strategic role by making your impact visible across the business.

Dwayne offers a powerful perspective on how L&D can move beyond being a support function to become a core driver of culture and brand. If you are looking for a practical framework to elevate your strategic influence, this is a must-listen-to episode.

Connect with Dwanye on LinkedIn:  Dwayne Britton 

And check out the mini needs analysis: https://www.daywon.co/blog/translating-great-ideas-into-learning-that-belongs

DAYWON website: https://www.daywon.co/

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