Lauren Gibson is a ghostwriter and email marketer helping agency owners and coaches grow their businesses through content. She’s the founder of the “Connections” newsletter and writes daily on LinkedIn about business, brand building, and the future of work.But she didn’t start in marketing. From navigating Egyptian taxis without GPS to landing meetings with Ethereum’s co-founder, Lauren’s path has been anything but linear. In this episode, she shares how writing in journals, essays, and LinkedIn posts helped her transition from Web3 startup chaos to a thriving solo business.Lauren opens up about losing her job, journaling through uncertainty, and the power of experimenting until something sticks. She breaks down how she used content to attract clients, build authority, and monetize her writing skills. If you’ve ever felt stuck in your career or unsure how to sell what you know, this one’s a must-listen.Key Takeaways

• Writing got Lauren into Georgetown and into business
• She used journaling to find clarity and direction
• LinkedIn content brought in warm leads and referrals
• Starting a newsletter helped her test her voice and niche
• Her first three clients came from one LinkedIn post
• Community and connection were core to her growth
• AI is helpful, but human-first writing still matters
• Ownership is more than Web3 — it’s choosing your work
• She made past income back within two years
• Your story is your most valuable business asset

• The Artist’s Way by Julia Cameron: https://juliacameronlive.com/the-arti...
• Connections Newsletter by Lauren Gibson: [VERIFY: insert correct link if known]
• Lauren on LinkedIn:   / linkwithlauren  
• Remarkable Tablet: https://remarkable.com/
• Shield Analytics: https://www.shieldapp.ai/
• AuthoredUp: https://authoredup.com/
• Claude by Anthropic: https://claude.ai/

Timestamps00:00 Lauren’s wild path: from nomad life to email marketing02:53 How writing got her into Georgetown’s MBA06:14 From teaching English to Web3 and Joe Lubin09:03 The power of networking and warm intros12:02 Why Web3 ideals matter more than the tech14:51 Depression, reflection, and finding her voice18:01 The first step: writing daily and announcing a business20:55 Building a newsletter and community from scratch23:57 How The Artist’s Way helped her show up daily26:55 Leveraging LinkedIn to test and grow ideas29:54 Losing a job, moving home, and finding stability42:11 Writing opened up new roles, even big four intros44:25 Why Lauren avoids over-relying on AI46:24 From pro bono clients to a paid, growing business50:40 Who she works with now and what she offers53:26 Legal risks of AI-generated writing1:00:41 You own the IP — your story, your face, your wordsResourcesAdditional ResourcesStart writing online today with my Free AI Writing Roadmap course: https://aiwritingroadmap.com/ Connect with Jack on LinkedIn:   / jackwrites   Like and Subscribe to the It Pays to Write Podcast on your favorite platforms:Spotify: https://open.spotify.com/show/5tiiZAc... YouTube:    / @itpays2write   Substack: https://itpaystowrite.substack.com/s/... Apple: https://podcasts.apple.com/us/podcast...