There are five factors that affect brand positioning: 1) attributes, 2) buyer expectations, 3) competitor attributes, and 4) price, for 5) perceived quality. Today, IT critically impacts many operations and functions across business, so shouldn't it be able to help on these factors and improve brand positioning? How can IT help grow the brand?

Guest 1: Jeff Peterson, Vice President and Chief Information Officer, Amway

Guest Bio: https://www.ciotalknetwork.com/contributor/jeff-peterson/

Guest 2: Clint D. Gibler, Senior Vice President and CIO — Information Services, Western & Southern Financial Group

Guest Bio: https://www.ciotalknetwork.com/contributor/clint-gibler/

More on this Episode: https://www.ciotalknetwork.com/can-it-grow-the-brand/

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