Malaysia wants to become the regional launchpad for franchise expansion across Southeast Asia. But turning that ambition into reality requires policy, financing, cross-border collaboration, and the right people.

Tune in to find out:

• What the ASEAN Franchise Gateway is trying to achieve, and why the region needs it now.

• What a successful franchise ecosystem could mean for Malaysian SMEs, investment, job creation and exports beyond the industry itself.

• What needs to be in place, from regulation and financing to stronger local brands and cross-border collaboration.

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