Can Marketing "Even Out" The Workload? Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Show Notes We often hear people say their marketing should “even out the workload,” but can it do that?There are peaks and valleys throughout the year. That’s just life.It’s hard to market to make a specific time busyMarketing lifts the peaks and the valleys, but it can easily lift the peaks higher and the valleys not quite as muchSCHEDULING can even out the workload, or fill in the slow timesScheduling long-time clients for the slow timesScheduling the next visit like a dentist doesCan you do time specific campaigns? State fair campaignBack-to-school campaignPre-trip inspections before summer and the holidays
How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com  Facebook - facebook.com/shopmarketingpros  Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros  Questions/Ideas - podcast@shopmarketingpros.com  Lagniappe (Books, Links, Other Podcasts, etc)Canva - Mood Boards


Can Marketing "Even Out" The Workload? [E097] - The Auto Repair Marketing Podcast

Ever wonder what differentiates successful businesses, especially in the automotive aftermarket? Do you have a strong interest in great leadership, business strategies, and the desire to uncover just how successful business people achieved or executed their success? 

Remarkable Results Podcast is for you. The podcast interviews successful automotive aftermarket professional service entrepreneurs to discover their business success stories. The show also interviews technicians, shop managers, technicians and leaders from distribution and manufacturing.

Listen to Learn each week, and strive to take just one thing away with you … One thing that sparked an idea or action within you, that you can implement or pass on. Our guests' stories will show that Remarkable Results come in many forms and fashions, some instant and many more disguised as daily challenges that were overcome.

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Careers

Management & Marketing

Business News

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Automotive

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Marketing

Management

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The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.  Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.  
 Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/ 
 Check out their podcast here: https://autorepairmarketing.captivate.fm/ 
 If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind 
 In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching hosts a conversation with Coach Al and Kevin, a service manager, about the importance of team culture in an auto repair shop. They share their experiences with team-building activities like axe throwing, camping trips, and Christmas parties, emphasizing how these events enhance employee relationships and work dynamics. The discussion also covers their thoughtful approach to hiring and the necessity of appreciating staff. Coach Chris admires their methods and reflects on the value of investing in employees, while Coach Al highlights the inclusion of these practices in their hiring process to attract and retain a committed workforce. Culture and team building exercises (00:01:00) Discussion about the importance of culture and team building exercises in the auto repair shop industry. Creating a positive culture (00:02:50) Description of the strong chemistry and positive culture in the shop, emphasizing the importance of mutual support and camaraderie among the employees. Hiring process and culture fit (00:03:54) Insights into the hiring process, including assessing candidates for their skills and cultural fit through interviews and observations. Annual Christmas party and other events (00:06:02) Details about the annual Christmas party and other team-building events organized throughout the year, such as axe throwing and other outings. Christmas party preparations and employee appreciation (00:08:00) Discussion about the process of selecting personalized gifts for employees, the budgeting for the party, and the significance of showing employee appreciation. Appreciating employees through events (00:11:15) Explanation of the financial investment in employee appreciation events, such as the Christmas party, as a reflection of the shop's commitment to valuing and retaining great employees. Camping trip tradition (00:16:24) Origins and evolution of the annual camping trip, including the planning process, activities, and the inclusive nature of the event for employees and their families. Inclusive camping trip and its cost (00:19:07) Inclusion of employees' families in the camping trip and an overview of the costs associated with organizing the event. Maintaining order during the camping trip (00:20:32) Anecdote about managing noise levels and potential disruptions during the camping trip, highlighting the challenges of organizing a large group event in a campground setting. Camping Trip Planning (00:21:57) Discussion on the timing and survey process for the annual camping trip organized for employees. Employee Bonding (00:23:50) Kevin emphasizes the positive impact of team-building events on employee relationships and work...

Campfires & Carols: Building Culture Beyond the Shop with Coach Al & Kevin [163] - Chris Cotton Weekly Blitz



Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network

Recorded at the 21st annual TST Big Event, Sherwood Cooke shares his journey of running his business for 28 years, his success with social media, especially TikTok, under the moniker 'The Professor,' and the impact of digital content on attracting a wide customer base even from hours away. Discover the evolution of Cooke's business practices, the significance of ethical service, community engagement and how to build a team culture through understanding and investment in people's lives.

Sherwood Cooke, Royalty Auto Service, St Marys, GA.


Show Notes




 	Watch Full Video Episode
 	Living in Saint Mary's (00:00:35) Discussion about the location of Saint Mary's, Georgia.
 	Sherwood's experience with social media (00:00:57) Sherwood's success on TikTok and YouTube.
 	Deathtrap of the month (00:03:43) Discussion about a series featuring problematic cars.
 	Client vs. customer (00:04:44) Sherwood's business philosophy on treating customers as clients.
 	Challenges and benefits of social media (00:08:21) The time-consuming nature of social media and its impact on business.
 	Starting a business with limited resources (00:10:23) Sherwood's humble beginnings and journey to success.
 	Evolution of business model (00:13:25) Transitioning to a more sophisticated and higher-priced service model.
 	Business principles and pricing strategy (00:14:08) The impact of pricing and service offerings on client base.
 	Business Acquisition (00:17:23) Sherwood's experience of seizing a business opportunity and the importance of proactivity in business growth.
 	Future Store Plans (00:19:13) Discussion about the potential opening of a third store in Florida and the patience required in business expansion.
 	Family Involvement (00:22:14) Sherwood's family involvement in his business.
 	Junior Technician Program (00:24:22) Sherwood's initiative to involve children in learning about automotive repair through hands-on experience.
 	Ice Hockey Coaching (00:26:07) Sherwood's experience coaching ice hockey and the impact on his life and his son's involvement in the sport.
 	Participation Trophies (00:28:16) Discussion on participation trophies and the impact on children's motivation and memories.
 	Stay Out of the Rabbit Hole (00:29:44) Sherwood's class on avoiding pitfalls in automotive diagnostics and the importance of self-awareness and common sense.
 	Making People's Lives Easier (00:32:38) Sherwood discusses the importance of making people's lives easier, including clients, team members, and vendors.
 	Creating a Positive Culture (00:34:17) Sherwood emphasizes the significance of building a positive culture within the team and the time it takes to create it.
 	Hiring Process (00:35:50) Sherwood explains his unique five-interview hiring process, including interviews with him, his son, and a team member, as well as meeting with the candidate's family.
 	Weeding Out Unethical Behavior (00:37:05) Sherwood shares a story about weeding out unethical behavior during the hiring process and the importance of...

Stay Out of the Rabbit Hole [RR 951]

On this Episode of Business by the Numbers, Hunt reflects on his time at the STX conference in Nashville, sharing stories about the connections made and lessons learned from industry experts. •	Economic News Breakdown: We get into the latest economic updates that dropped last Wednesday. Hunt breaks down what these changes in numbers might mean for your wallet and business this year, especially when it comes to interest rates. •	Tax Talk and Government Spending: Hunt explains the proposed wealth tax and what the latest federal budget might mean for us. There’s a lot of talk about balancing the budget without raising taxes too much, and we'll explore what that could look like. •	Capital Gains and Your Money: We take a closer look at potential hikes in capital gains taxes and how these could affect your investments and long-term financial planning. •	Understanding the Numbers: Inflation, GDP... these terms get thrown around a lot. We’ll unpack what they really mean for the economy and for us as workers and business owners. Thanks to our partners, NAPA TRACS and Promotive Did you know that NAPA TRACS has onsite training plus six days a week support? It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice. Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com. 
 Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: podcast@paarmelis.com Get a copy of my Book: Download Here Aftermarket Radio Network

Interest Rates and Market Update [E116] - Business By The Numbers

Thanks to our Partner, NAPA TRACS and AutoFix Auto Shop Coaching

1 in 5 people have some form of dyslexia.

A profound discussion on dyslexia in the automotive industry. Learn the definition of dyslexia, its impact on learning and training, and strategies to support those with dyslexia. The episode emphasizes the value of recognizing the unique strengths and challenges of individuals with dyslexia, offering practical advice for employers, trainers, and individuals to enhance learning and professional development in the automotive industry.

Bill Greeno, Quality Automotive Servicing, Truckee, CA. Bill’s previous episodes HERE

Nicole Ofiesh, PH.D, Dr. Ofiesh is a cognitive behavioral scientist with expertise in dyslexia, learning disorders, ADHD, and autism spectrum disorders.


 	Watch Full Video Episode
 	Definition of Dyslexia (00:01:59) Discussion on the definition of dyslexia and its importance for individuals in the automotive industry.
 	Strengths of People with Dyslexia (00:09:45) Dr. Nicole Ofiesh explains the strengths inherent in people with dyslexia, such as visual spatial abilities and creative thinking.
 	Training Challenges (00:10:04) Bill Greeno discusses the challenges of providing hands-on training for individuals with dyslexia and the preference for visual and kinesthetic learning.
 	Strategies for Supporting Employees with Dyslexia (00:11:36) Dr. Nicole Ofiesh suggests strategies for supporting employees with dyslexia in educational settings, including providing reading support and using text-to-speech software.
 	Awareness and Insights for Employers (00:15:33) The need for awareness among training companies and trainers about dyslexia and the importance of accommodating diverse learning styles.
 	Personal Experience with Dyslexia (00:16:32) Bill Greeno shares his personal experience with dyslexia and the importance of teaching to different learning styles, regardless of dyslexia.
 	The definition of dyslexia (00:20:21) Dr. Nicole explains dyslexia as a reading and processing challenge affecting the sequence and sounds of symbols.
 	Strengths of individuals with dyslexia (00:22:15) Dr. Nicole highlights the extraordinary problem-solving and mechanical abilities of individuals with dyslexia.
 	Training challenges and strategies for dyslexic employees (00:23:30) Dr. Nicole discusses the importance of empowering individuals to be independent learners and suggests techniques such as study buddies and listening while reading.
 	The stigma of listening as reading (00:27:09) The speakers discuss the stigma surrounding listening as a form of reading and the need to overcome it.
 	Closed captioning and universal design for learning (00:30:30) Dr. Nicole explains the significance of closed captioning as a universally beneficial tool and advocates for rethinking traditional notions of reading.
 	Assessing and accommodating dyslexic employees (00:33:57) The conversation delves into the importance of assessing individual learning needs and offering a variety of learning methods to accommodate dyslexic employees.
 	The importance of books and learning (00:36:42) Discussion on the significance of books and learning for...

How To: Identify, Accept, and Overcome Dyslexia in Your Workplace [THA 378]

Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops. Show Notes Reasons Google will suspend your GBPAdding Keywords to Your Business NameUsing PO boxes or virtual office addressesUsing your home address for a service area business - mobile mechanicsMaking major changes to your information - name, address, phone numberAdding Reviews - Talk about RV Masters Recent experienceSpam ReviewsTwo businesses sharing an address - same with phone numberA competitor reported you Dandy Review Removal: Negative review removal using AIThey had to rebrand from ReviewVio because of all the negative reviews and complaints that they received. They over charge and under deliver.It is a 12 month contract - not monthlyWriter’s Hand: WriterHand.com's Review Generator AI employs state-of-the-art natural language processing algorithms to produce high-quality reviews in a matter of seconds. The tool is designed to cater to the needs of both individual writers and businesses seeking to enhance their online presence. By simply inputting a few key details about a product, service, or experience, users can obtain well-crafted reviews that reflect a genuine customer's perspective.Embed Social: Use AI tools to help you collect more reviews, reply to reviews faster and make your reviews widget designs.New AI Optimization services: Boost Ninja: Speak on Accurate Automotive GBP Listing being suspended after adding this company to their listing - Supposed to be a Google Maps ranking system by boosting local rankings by targeting top keywords and AI Optimization to your Google listingProblem is when you talk to client’s who have hired companies like this and ask what they are actually doing - the answer is the same: “I have know idea”
How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com  Facebook - facebook.com/shopmarketingpros  Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros  Questions/Ideas - podcast@shopmarketingpros.com 

Can Marketing "Even Out" The Workload? [E097] - The Auto Repair Marketing Podcast

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