Is your shop’s first impression costing you customers? Did you know the phone is often your closest moment to the sale? Join service advisor training specialists Jen Davis and Doris Barnes from The Transformers Institute as they reveal how to turn inbound calls into a loyal customer relationship.

Watch Full Video Episode

Inside this episode:

The Hidden Cost of Bad Calls: Missed opportunities like quoting a price without context don’t just lose sales, they damage your brand and waste marketing dollars. First impressions are made in a fraction of a second.

Beyond Price Shopping: Most service advisors unintentionally train customers to shop for price by failing to ask questions, build rapport, or show genuine curiosity. Price is often just the conversation starter.

Empathy, Education & Reasoning: Learn the three pillars of phone success that shift calls from transactional to relationship-driven, positioning your shop as the trusted solution.

From First Call to Lifelong Customer: Strategies to move customers past a single visit and build loyalty by marketing to the third visit—a critical milestone for long-term retention.

Hiring the Right People: Why finding “good stock” naturally empathetic, ethical, and willing to learn makes all the difference in creating consistent, 5-star customer experiences.

Don’t let poor phone skills drain your marketing investment. This is a must-listen for shop owners and service advisors ready to sharpen their skills and elevate every interaction from the very first ring.

Thanks to our partner Promotive

It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: [email protected]

Text Paar Melis @ 301-307-5413

Download a Copy of My Books Here:

• Wrenches to Write-Offs
• Your Perfect Shop 

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Thanks to our Partner, NAPA Autotech Training and Pico Technology

Watch Full Video Episode

Resources: 

• NAMI - https://helplinefaqs.nami.org/article/286-how-can-i-help-my-loved-one-during-a-
• I am not sick I don't need help - https://www.nami.org/wp-content/uploads/2023/11/I_am_not_sick_excerpt.pdf

Thanks to our Partner, NAPA Autotech Training

NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.

Thanks to our Partner, Pico Technology

Are you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Pinpoint faults in sensors, wiring, and components with unmatched accuracy. Visit PicoAuto.com and revolutionize your diagnostics today! 

Contact Information

• Email Matt: [email protected]
• Diagnosing the Aftermarket A - Z YouTube Channel
• Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and Spotify

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueled

In this no-fluff episode of the Auto Repair Marketing Podcast, Brian Walker is joined by Caroline Legrand, Danni Marks, and J.R. Portman for a candid conversation shop owners need to hear, especially if you're trying to figure out the real difference between a marketing agency, a business coach, and a fractional CMO.

They dig deep into the roles each one plays, where responsibilities blur, and how shop owners can avoid the infamous “Spider-Man pointing fingers” scenario. You'll hear the good, the bad, and the straight-up truth about what happens when everyone's doing the work but no one knows who’s really driving the results.

From strategy gaps to operational blind spots, this episode is a masterclass in understanding who’s responsible for what and how to build a team of partners (not vendors) who care as much about your success as you do.

If you've ever asked, “Who do I trust?” or “Can I fire my CMO?”, you’ll want to hit play, take notes, and maybe even send this one to your leadership team.

Show Notes with Timestamps

• Introduction and Episode Context (00:00:01): Brian Walker introduces the episode, explains the "fly on the wall" format, and sets up the discussion about marketing roles.
• Content Creation Process & AI Use (00:01:16): Explains their approach to content creation, use of AI, and the importance of unique, thought-leadership-based content.
• Episode Format and Sponsor Messages (00:03:31): Describes the episode’s unique format, honesty in discussion, and includes sponsor messages.
• Defining Roles: Marketing Agency, Fractional CMO, and Coach (00:04:40): Breakdown of what each provider (agency, fractional CMO, coach) does for auto repair shops.
• Shop Marketing Pros: Scope of Work (00:05:36): Details the specific marketing tasks handled by Shop Marketing Pros, including SEO, ads, social media, and website management.
• Fractional CMO: Strategy and Accountability (00:06:53): Explains the role of a fractional CMO in driving strategy, creating plans, and holding others accountable.
• Coaching Companies: Business Guidance (00:08:01): Describes how coaches provide business advice, recommend agencies, and review marketing results.
• Overlap and Blurred Lines Between Roles (00:10:02): Discussion on where marketing agencies, CMOs, and coaches overlap, especially in client consultations.
• Marketing vs. Operations: Who Does What? (00:10:37): Clarifies the division between marketing services and shop operations, and where coaches step in.
• Consultative Role of Agencies (00:11:22): Agencies are increasingly expected to provide business advice, not just marketing services.
• Ongoing Agency-Shop Owner Relationship (00:12:04): Importance of proactive communication and evolving strategies between agencies and shop owners.
• Responsibility for Results: The "Finger Pointing" Problem (00:13:08): Addresses confusion when multiple providers are involved and how to identify who is responsible for issues.
• Case Example: Adjusting Marketing Services (00:13:43): Shares a real-world example of shifting marketing tactics based on client needs and results.
• Shop Owner Time Investment (00:14:19): Discusses the time commitment required from shop owners for effective marketing collaboration.
• Shop Owner Involvement and Results (00:14:34): Highlights that more involved shop owners see better marketing outcomes.
• Trust and Choosing Who to Believe (00:16:57): Advice on how shop owners should decide whom to trust when providers disagree.
• Variability in Provider Experience (00:19:27): Notes that experiences can vary greatly depending on the specific people involved at each company.
• Sponsor Messages (00:20:37): Additional sponsor advertisements and product features.
• Who is a Good Fit for a Fractional CMO? (00:22:16): Describes shop owner profiles that benefit from a fractional CMO versus those who do not.
• Hands-Off vs. Growth-Oriented Owners (00:23:40): Contrasts shop owners who want to be hands-off with those growing multi-location businesses.
• CMO as Visionary and Liaison (00:24:40): Explains the CMO’s role in understanding and representing the shop owner’s vision.
• Do You Need a CMO if You Have a Marketing Company? (00:25:56): Directly addresses whether a CMO is necessary when working with a marketing agency.
• Strategic Depth: Agency vs. CMO (00:27:08): Compares the level of strategy provided by agencies and what a CMO should add.
• Full-Stack Marketer Myth & CMO Scope (00:28:09): Discusses the unrealistic expectation of a single person handling all marketing functions.
• Firing a CMO: Independence of Services (00:30:26): Clarifies that marketing services can continue independently if a shop owner stops working with a CMO.
• Agency Strategy Scope (00:31:11): Defines the limits of agency strategy—focused on digital services, not all marketing types.
• When a Fractional CMO Adds Value (00:31:38): Identifies scenarios where a CMO is valuable, especially for traditional and community marketing.
• Coach’s Role in Community Involvement (00:32:05): Coaches can advise on community involvement, but not detailed marketing strategy.
• Identifying the Owner of a Problem (00:33:07): Provides examples of who is responsible for solving specific shop problems.
• Problem-Solving Chain: Coach, CMO, Agency (00:34:11): Describes the escalation path for addressing marketing and operational issues.
• Connecting the Dots, Not Finger Pointing (00:35:52): Emphasizes collaborative problem-solving among providers to keep the shop busy.
• Agency as Strategic Partner (00:36:58): Explains how Shop Marketing Pros often act as a strategic partner, not just a vendor.
• Vendor vs. Partner Mindset (00:38:49): Defines the difference between vendors and partners in the context of marketing support.
• Advising Against Self-Interest (00:39:41): True partners are willing to recommend stopping services that aren’t working, even at their own expense.
• Coaching Companies: What They Do (00:41:02): Details the core functions of coaching companies, especially for new shop owners.
• Coaching for Business Fundamentals (00:42:18): Coaches teach business basics, financials, pricing, and team skills.
• Coaching for Technicians-Turned-Owners (00:43:27): Coaches help technicians transition into successful business owners.
• Which Provider to Hire First? (00:43:53): Guidance on prioritizing hiring a coach, marketing agency, or CMO based on business stage.
• Early Stage Marketing Essentials (00:45:29): Outlines basic marketing needs for new shops and when to consider hiring a CMO.
• Cost-to-Value of a Marketing Team (00:48:09): Discusses the value of having a full marketing team and staying current with trends.
• CSM Role Clarified (00:49:04): Defines the Client Success Manager (CSM) role within the marketing team.

Closing Remarks and Feedback Request (00:49:24): Wraps up the episode, requests listener feedback, and promotes other network podcasts.

Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.  

AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”

Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Jason Hladyniuk, service advisor coach at RPM Training, draws inspiration from the world of music to show how shops can be fully “in tune” and "showtime ready" the moment their doors open each morning.

In this episode, you’ll learn how this approach helps service advisors:
• Deliver an outstanding client experience without getting lost in paperwork or daily chaos.
• Lower stress by anticipating needs and having everything ready before clients arrive.
• Read their “audience” and adjust communication, whether through a quick text or a detailed face-to-face chat.
• Lead with consistent professionalism, not sales tactics, just as a dental hygienist confidently recommends treatment.
• Use pre-appointment communication to set the stage for stronger client relationships at drop-off.
• Commit to continuous practice and training, because like world-class musicians, the best advisors never stop rehearsing, adapting, and growing.

Don’t miss this episode, it’s your backstage pass to delivering a flawless performance every day and creating lasting harmony with your clients!

Jason Hladyniuk, service advisor coach at RPM Training

Visit ShopMarketingPros.com/chris to partner with a team that 

understands your business. Because every great shop deserves marketing 

that’s just as great. 

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: 

https://www.facebook.com/groups/autorepairmarketingmastermindIn 

In Episode 9 of "The Weekly Blitz," Coach Chris Cotton delivers a comprehensive overview of essential marketing and customer retention strategies specifically tailored for auto repair shop owners. He begins by stressing the importance of proactive marketing, explaining that waiting for customers to find you is no longer enough in today’s competitive landscape. Chris details how leveraging digital tools such as Google My Business, Local Service Ads, search engine optimization (SEO), and targetEd digital ads can significantly boost your shop’s visibility and attract a steady stream of new clients. He provides practical tips on optimizing your Google My Business profile, ensuring your shop appears in local searches, and using Local Service Ads to reach customers actively seeking auto repair services.

Beyond attracting new customers, Chris underscores the critical role of retention strategies in building a loyal client base. He discusses the effectiveness of ongoing communication through email marketing and text messaging, which can be used to send appointment reminders, service updates, and special offers. In-shop branding is also highlighted as a way to reinforce your shop’s identity and values, creating a memorable experience that encourages repeat business.

A key point Chris makes is the necessity of defining your ideal customer. By understanding who you want to serve, you can tailor your marketing efforts to attract the right clientele and maximize your return on investment (ROI). He advises shop owners to consistently track the ROI of their marketing campaigns, using data to refine strategies and ensure resources are being used effectively.

Relationship-building is another cornerstone of Chris’s approach. He emphasizes making a positive impression from the very first visit, suggesting that every interaction is an opportunity to build trust and rapport. This includes everything from a warm greeting at the front desk to follow-up communications after a service appointment.

Chris also highlights the value of community involvement, recommending that shop owners participate in local events, sponsor community activities, or support charitable causes. These efforts not only enhance your shop’s reputation but also foster a sense of connection with the local community.

For those seeking expert guidance, Chris recommends partnering with Shop Marketing Pros, a company specializing in marketing solutions for auto repair shops. He notes that working with professionals can help you develop and execute a comprehensive marketing plan tailored to your unique needs.

Overall, this episode is packed with actionable advice and proven strategies designed to help your auto repair shop grow, thrive, and stand out in a crowded market.

​Introduction and Sponsor Message (00:00:12) 

• Coach Chris Cotton introduces the podcast, highlights the sponsor, and sets the stage for the episode.

Episode Overview & Importance of Marketing (00:01:18) 

• Explains the episode’s focus on marketing and customer retention, and why consistent marketing is crucial for auto repair shops.

Proactive vs. Reactive Marketing & Customer Avatar (00:02:19) 

• Discusses proactive versus reactive marketing, and using tools like ChatGPT to define your ideal customer.

Seven Key Marketing Strategies for Auto Repair Shops (00:03:28) 

• Outlines seven essential marketing tactics: Google My Business, Local Service Ads, SEO, digital ads, retention marketing, in-shop branding, and community involvement.

Building Customer Retention from the First Visit (00:07:47) 

• Covers best practices for collecting customer information, setting expectations, and tracking marketing sources from the first visit.

Customer Experience During and After the Visit (00:08:50) 

• Describes communication during the visit, payment processes, post-visit follow-up, and encouraging reviews and repeat visits.

Tracking Return on Investment (ROI) (00:10:03) 

• Explains key ROI metrics: cost per lead, customer acquisition cost, and lifetime value, and stresses the importance of tracking marketing effectiveness.

Closing Remarks and Sponsor ShoutOut (00:11:13) 

• Wraps up with a call to action, another sponsor mention, and motivational closing thoughts.

Farewell (00:12:09) 

• Coach Chris Cotton signs off and thanks listeners.

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

To listen to more episodes, make sure and go over to iTunes and or Spotify.

Don't forget to rate and review us!

Connect with Chris:

AutoFix-Auto Shop Coaching

www.autoshopcoaching.com

www.aftermarketradionetwork.com

940-400-1008

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

YouTube: https://bit.ly/3ClX0ae

Email Chris: [email protected]

The Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

#autofixautoshopcoaching

 #autofixbeautofixing #autoshopprofits #autoshopprofit 

#autoshopprofitsfirst #autoshopleadership #autoshopmanagement 

#autorepairshopcoaching #autorepairshopconsulting 

#autorepairshoptraining #autorepairshop #autorepair #serviceadvisor 

#serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz 

#autofix #shopmarketingpros #autofixautoshopcoachingbook

Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, Express

Watch Full Video Episode

In our Episode Today:

I’ve invited my friend Rui Martins to return for Part Two of our conversation on the repair shop role focused on communication. 

We discussed this topic in episode 22 - and I point just about every repair shop I work with to the concept of creating a reservationist position in their staff.   I was introduced to this concept first with my former coach, Bob Greenwood, whom we lost in 2021 to an unexpected heart attack. 

I met Rui Martins when he was working with a shop that onboarded Autoflow. In the process - we quickly realized we were speaking a similar language, and shared many concepts and ideas.

Today - we continue our conversation on many of those concepts as we discuss the role of a reservationist in the retention process.

I highly encourage shops who value cultivating authentic, strong, and purpose filled relationships with their clients to listen to this as well as:

Episode 022 on Speak Up - follow up with this episode.

RRR Episode 922 - “The Role of the Reservationist in Auto Repair.”

The Word of the Day:

Profundity

noun: Deep insight, great depth of knowledge or thought.

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound, Express:

The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.

AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com

Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.

In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.

Express by Facepay myexpress.io. Keep your existing merchant processor and software at your service counter. Express is integrated into your workflow to make the experience better.

Contact Information

• Email Craig O'Neill: [email protected]
• Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

This episode explores how today’s top automotive shops are transforming their business by taking a proactive approach—reaching out to customers instead of waiting for the phone to ring.

Watch Full Video Episode

You’ll hear strategies to overcome common service advisor objections, such as “cold calling feels pushy” or “I don’t have time,” supported by Dan Taylor’s compelling data showing that just 10 calls can generate 2 appointments. We’ll break down the different types of high-impact calls, thank you calls, deferred work reminders, and even simple “we miss you” check-ins that strengthen relationships and keep customers engaged. Plus, learn why tailoring outreach—whether by call or text—based on each customer’s preference ensures communication feels genuine, not generic.

This conversation reveals why outbound calls aren’t just a task, but a growth opportunity. In an increasingly digital world, it’s the personal touch that builds trust, sets your shop apart, and keeps customers coming back. Don’t wait for loyalty, create it.

Thanks to our partner Promotive

It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.

Paar Melis and Associates – Accountants Specializing in Automotive Repair

Visit us Online: www.paarmelis.com

Email Hunt: [email protected]

Text Paar Melis @ 301-307-5413

Download a Copy of My Books Here:

• Wrenches to Write-Offs
• Your Perfect Shop 

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Thanks to our Partners, Shop Boss and AppFueled

In this heart-filled episode of the Auto Repair Marketing Podcast, Kim Walker sits down with Christina Beverly from Harrell & Beverly Transmission Auto Repair in Sanford, Florida. 

Christina shares the behind-the-scenes story of their now-annual teacher giveaway, an initiative born from local Amazon wish lists that quickly grew into a high-impact, community-shaping campaign. 

You'll hear how a $500 donation turned into $1,500, the emotional stories behind the nominations, and how this one simple idea rallied their team, elevated their brand, and aligned perfectly with their EOS-driven vision.

This isn’t just another feel-good story. It’s a blueprint for what can happen when shops get intentional about giving back. From internal morale to external reputation, Christina explains how generosity fuels growth and how you can take this idea and make it your own.

Ready to inspire your team, connect with your community, and build a brand people can’t stop talking about? Hit play and take notes. 

Lagniappe (Books, Links, Other Podcasts, etc)

• https://www.harrellandbeverly.com/ 
• https://www.harrellandbeverly.com/our-history
• https://www.harrellandbeverly.com/teachers 
• Christina's blog about her cancer: https://www.livingrarely.com/ 

Show Notes with Timestamps

• Introduction (00:00:01) Brief intro to the Aftermarket Radio Network and the podcast.
• Host Welcome & Updates (00:00:10) Host welcomes listeners, gives personal updates, and introduces guest Christina Beverly.
• Sponsor Message 1 (00:00:57) Shop Boss sponsor message about shop management software.
• Guest Introduction & Conference Talk (00:01:17) Host and Christina discuss previous episodes, upcoming conferences, and Christina’s involvement with Flaca.
• Travel & Podcasting Life (00:04:02) Host shares about frequent travel for work and its challenges.
• Classroom Giveaway Origins (00:04:44) Christina explains how the classroom giveaway started, inspired by teachers’ Amazon wish lists and local needs.
• First Year of the Giveaway (00:05:22) Details about the first year’s small-scale giveaway and unexpected national reach.
• Scaling Up the Giveaway (00:09:19) This year’s expanded giveaway: $1,000 grand prize, $500 runner-up, and 271 nominations.
• Metrics & Website Impact (00:10:41) Discussion of increased website traffic and engagement during the giveaway.
• Last Year’s Impact & Teacher Reactions (00:12:02) Reflections on last year’s recipients and their gratitude, even from out-of-state teachers.
• Announcing Winners & Selection Process (00:12:41) How winners were chosen, the addition of a runner-up prize, and the team’s involvement in selection.
• Winner Stories & Reactions (00:14:48) Stories about the winners, including a first-year trades teacher and their reactions to winning.
• Sponsor Message 2 (00:18:00) Shop Boss and App Fueled sponsor messages.
• Core Values & Business Why (00:19:58) Host and Christina discuss EOS, core values, and how generosity fits into their business mission.
• Community Reputation & Industry Image (00:22:45) How community involvement supports reputation and counters negative industry stereotypes.
• Industry Initiatives & Good Stories (00:24:24) Mention of Promoting’s scholarship video initiative and the importance of positive industry stories.
• Narrowing Down Nominations (00:25:49) How the team reduced 271 nominations to six finalists, with emotional impact on staff.
• Planning for Next Year (00:27:41) Lessons learned, plans to start earlier, and involving more vendors for future giveaways.
• Team & Community Impact (00:29:40) Positive effects on team morale, community feedback, and the importance of acknowledgment.
• Budgeting & Advice for Other Shops (00:31:34) Advice for shop owners on starting small with charitable initiatives.
• Event Marketing & Growth (00:32:16) Encouragement to start small with events and grow over time.
• Next Year’s Improvements (00:32:48) Plans to start planning earlier, reach out to vendors, and coordinate with school schedules.
• ROI Beyond Appointments (00:33:53) Discussion of broader ROI: website traffic, social media growth, email signups, and brand awareness.
• Shop Legacy & Family History (00:38:20) Overview of Harrell and Beverly’s four-generation family business history.
• Family Roles in the Business (00:39:42) Description of family members’ roles and past involvement in the shop.
• Personal Cancer Journey (00:40:32) Christina shares her rare cancer story, lessons of hope, and advice for those facing hardship.
• Event Promotion & Podcast Close (00:45:13) Promotion for the “Plan with the Pros” event and closing remarks for the podcast episode.

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Thanks to our Partners, Shop Boss and AppFueled

This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you.  

AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”

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