Tyler Gallardo, known online as Ty the Car Guy with nearly 1 million followers, breaks down how he turned a mobile mechanic business into a full-time content career. In this episode, he covers his path into the trade, how he grew his business from the ground up, how his first videos unexpectedly took off, and how he handles negativity in the comments without letting it get to him.

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About the Episode

• Host: Jay Goninen, ASE, [email protected]
• Guest: Tyler Gallardo, Ty the Car Guy, [email protected]

Links & Resources

• Get notified of new episodes --> Join our email list
• Milwaukee Pipeline
• Sponsor: Jasper Engines & Transmissions

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ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:

• ASE Connects Memberships for Shops & Dealers (Free trial for shops until 12/31/26)
• ASE Connects Memberships for Schools (Free for schools)

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Cole Conrad, Senior Vice President of Product Management at Milwaukee Tool, breaks down how Milwaukee Tool's growth into transportation trades wasn't a step-by-step plan—it was patience and instinct, one tool at a time. In this episode, recorded live at Milwaukee Pipeline 2026, Cole covers the shift into automotive as an all-in focus, how the team decides what's worth building next, and why trusting instinct over data was key to bets like the Hammer Chisel tool.

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About the Episode

• Host: Jay Goninen, ASE, [email protected]
• Guest: Cole Conrad, Milwaukee Tool, [email protected]

Links & Resources

• Get notified of new episodes --> Join our email list
• Milwaukee Pipeline

Join the ASE Connects Community

ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:

• ASE Connects Memberships for Shops & Dealers (Free trial for shops until 12/31/26)
• ASE Connects Memberships for Schools (Free for schools)

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Live from the 2026 Milwaukee Pipeline event, Ryan Mack, Group Product Manager, and Tim Schneider, Assistant Product Manager at Milwaukee Tool, join us to unpack how user frustration drives every product they build. In this episode, they cover the design story behind the M18 FUEL STRIKER, how accessories are engineered around real field use, a new grease gun that solves three key frustrations, and their favorite things about the Pipeline event.

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About the Episode

• Host: Jay Goninen, ASE, [email protected]
• Guests: Ryan Mack, Milwaukee Tool, [email protected] | Tim Schneider, Milwaukee Tool, [email protected]

Links & Resources

• Get notified of new episodes --> Join our email list
• Milwaukee Pipeline

Join the ASE Connects Community

ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:

• ASE Connects Memberships for Shops & Dealers (Free trial for shops until 12/31/26)
• ASE Connects Memberships for Schools (Free for schools)

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Michael Coley, President of ASE Education Foundation, breaks down the largest workforce grant the Department of Labor has ever awarded in the transportation service industry. In this episode, he covers what qualifies as a registered apprenticeship program, how the $25 million is expected to be allocated as final details are worked out with the DOL, and the goal of funding 6,000 new apprentice technicians over the next four years.

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The total cost of the ASE Education Foundation Pay-for-Performance Apprenticeship Program is $25,000,000. $25,000,000 (100%) is funded through a U.S. Department of Labor – Employment and Training Administration grant.

About the Episode

• Host: Jay Goninen, ASE, [email protected]
• Guest: Michael Coley, ASE Education Foundation, [email protected]

Links & Resources

• Get notified of new episodes --> Join our email list
• Episode Sponsor: Jasper Engines & Transmissions
• Join ASE's Mailing List to Stay Informed on the Grant

Join the ASE Connects Community

ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:

• ASE Connects Memberships for Shops & Dealers (Free trial for shops until 12/31/26)
• ASE Connects Memberships for Schools (Free for schools)

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• Facebook
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• X
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Joe Toscano, Founder & CEO of Service Stories, returns to show how his AI platform turns everyday repair orders into ready-to-publish content. In this episode, he covers why he built Service Stories after burning out on social media himself, why voice and AI search are changing how customers find shops, and the growing impact of your shop’s Google Business Profile.

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About the Episode

• Host: Jay Goninen, ASE, [email protected]
• Guest: Joe Toscano, Service Stories, [email protected]

Links & Resources

• Get notified of new episodes --> Join our email list
• Episode Sponsor: Jasper Engines & Transmissions

Join the ASE Connects Community

ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:

• ASE Connects Memberships for Shops & Dealers (Free trial for shops until 12/31/26)
• ASE Connects Memberships for Schools (Free for schools)

Connect with us on social:

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Stacy Balzer, Founder/CEO of Uplift+Ignite Coaching and Consulting and former Senior Director at Ford Motor Company, breaks down the communication habits that set the best dealerships apart. In this episode, she shares the tools and mindset shifts leaders need to actually connect with their teams and build a culture people want to stay in.

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About the Episode

• Host: Jay Goninen, ASE, [email protected]
• Guest: Stacy Balzer, Uplift+Ignite Coaching and Consulting, [email protected]

Links & Resources

• Get notified of new episodes --> Join our email list
• Episode Sponsor: Jasper Engines & Transmissions
• 2026 Voice of Technician Report

Join the ASE Connects Community

ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:

• ASE Connects Memberships for Shops & Dealers
• ASE Connects Memberships for Schools (Free!)

Connect with us on social:

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Brooke English Guy, General Manager of Coastal Chevrolet Cadillac and Coastal Nissan in Pawleys Island, SC, breaks down how a third-generation family dealership built a culture technicians actually want to stay in. In this episode, she covers how a compressed 3-day work week reshaped technician recruitment and retention, why she hires for humility, hunger, and people skills over experience, and how she grew past early imposter syndrome to thrive in the car business. 

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Quick note—you may notice some video lag in this episode due to technical difficulties. Thanks for bearing with us, and enjoy!

About the Episode

• Host: Jay Goninen, ASE, [email protected]
• Guest: Brooke English Guy, Coastal Chevrolet Cadillac and Coastal Nissan, [email protected]

Links & Resources

• Get notified of new episodes --> Join our email list

Join the ASE Connects Community

ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:

• ASE Connects Memberships for Shops & Dealers
• ASE Connects Memberships for Schools (Free!)

Connect with us on social:

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Dave Johnson, President and CEO of ASE, sits down with WrenchWay co-founders Jay Goninen and Mark Wilson to break down the news: WrenchWay is officially part of the ASE family. In this episode, they cover why the deal made sense for both sides, what's changing (and staying the same) with the brand and product, and answer some of the questions they've been getting recently—including whether Beyond the Wrench is sticking around.

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About the Episode

• Host: Jay Goninen, WrenchWay, [email protected]
• Guests: Dave Johnson, ASE, [email protected]; Mark Wilson, WrenchWay, [email protected]

Links & Resources

• Get notified of new episodes --> Join our email list
• Department of Labor & ASE Education Foundation Initiative: Apprenticeship Program

Join the ASE Connects Community

ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:

• ASE Connects Memberships for Shops & Dealers
• ASE Connects Memberships for Schools (Free!)

Connect with us on social:

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Wayne Brozek, Founder and CEO of WB Global Services, breaks down why the parts department is only as strong as the process behind it. In this episode, he covers how parts and service personalities differ inside a dealership, how a simple audit he performs can expose inventory discrepancies in a shop, and how he applies fractional leadership to help guide dealership teams.

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About the Episode

• Host: Jay Goninen, WrenchWay, [email protected]
• Guest: Wayne Brozek, WB Global Services, [email protected]

Links & Resources

• Get notified of new episodes --> Join our email list

Join the ASE Connects Community

ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:

• ASE Connects Memberships for Shops & Dealers
• ASE Connects Memberships for Schools (Free!)

Connect with us on social:

• Facebook
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Trent Broberg, CEO of Fullbay, joins the show to talk about where AI is taking the repair industry. In this episode, Trent breaks down Fullbay's shift from an app to a platform, how AI is changing predictive maintenance and parts identification, and key insights from Fullbay's State of Heavy-Duty Repair Report you won't want to miss.

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About the Episode

• Host: Jay Goninen, WrenchWay, [email protected]
• Guest: Trent Broberg, Fullbay, [email protected]

Links & Resources

• Get notified of new episodes --> Join our email list
• Download The State of Heavy-Duty Repair Report
• Keep Up with What’s Next at Fullbay. Sign up for Updates

Join the ASE Connects Community

ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:

• ASE Connects Memberships for Shops & Dealers
• ASE Connects Memberships for Schools (Free!)

Connect with us on social:

• Facebook
• Instagram
• X
• LinkedIn
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• TikTok