By Jay Goninen
How can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, Co-
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2525 ratings
The podcast currently has 243 episodes available.
In this recorded webinar, Jay Goninen and Mark Wilson, Co-Founders of WrenchWay, are joined by ASE President & CEO, Dave Johnson, to announce a new partnership with School Assist, the online platform that connects schools with industry. They discuss new product features, the growth of School Assist, and the progressive ASE and WrenchWay partnership.
Referenced Materials:
About Our Guests:
Dave Johnson
President & CEO, National Institute for Automotive Service Excellence (ASE)
[email protected]
Mark Wilson
Co-Founder & CEO, WrenchWay
[email protected]
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.
Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.
Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.
Connect with us on social:
As a former technician, Larry Hourcle is now an Academy Instructor at the National Automobile Dealers Association (NADA) and a valuable voice for dealerships seeking growth. This episode explores Larry’s career transition, the importance of technician development, setting the right tone at the shop, and key career advice for technicians.
View the video podcast on YouTube
About Our Guest:
Larry Hourcle
Academy Instructor, National Automobile Dealers Association (NADA)
[email protected]
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.
Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.
Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.
Connect with us on social:
Ray Clark, Director of Training and Development for Truck Country and Stoops Freightliner, shares insights on the industry's need to collaborate with schools. He emphasizes the importance of building relationships with students starting in middle school, discusses challenges in getting counselors to advocate for the trades, and highlights key elements for conducting effective advisory committee meetings.
View the video podcast on YouTube
About Our Guest:
Ray Clark
Director of Training and Development, Truck Country and Stoops Freightliner
[email protected]
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.
Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.
Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.
Connect with us on social:
Brent Kindred, Vice President of The Wisconsin Automobile & Truck Dealers Association (WATDA) Foundation, addresses the status of the technician shortage and stresses the importance of industry involvement with schools to help fill the gap. He shares how the WATDA Foundation provides scholarships and summer camps for middle school students to ignite interest in auto and diesel careers.
View the video podcast on YouTube
About Our Guest:
Brent Kindred
Vice President, WATDA Foundation
[email protected]
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.
Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.
Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.
Connect with us on social:
Nick Stafford, Talent Acquisition Lead at JX Truck Center, strives to serve each person he meets in their career journey. He emphasizes the importance of building relationships with students during the recruitment process, explains why the traditional “hard sell” recruiting approach is outdated, and shares insights on the growing number of sponsored students.
View the video podcast on YouTube
About Our Guest:
Nick Stafford
Talent Acquisition Lead, JX Truck Center
[email protected]
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.
Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.
Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.
Connect with us on social:
Cole Strandberg, Managing Director at Focus Investment Banking and Host of the Collision Vision Podcast, discusses three future growth options for single-location shops. He highlights helpful Small Business Administration (SBA) resources and examines opportunities arising from retiring boomer shop owners.
View the video podcast on YouTube
About Our Guest:
Cole Strandberg
Managing Director, Focus Investment Banking
Host, Collision Vision Podcast
[email protected]
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.
Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.
Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.
Connect with us on social:
Jason Garfoot, Global Portfolio Manager at 3M, started by custom painting motorcycle helmets for friends, which sparked his passion for the body and paint industry. Now at 3M, he is exploring “the science of why,” and gathering insights from forward-thinking industry leaders to continue to drive progress.
View the video podcast on YouTube
About Our Guest:
Jason Garfoot
Global Portfolio Manager, 3M
[email protected]
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.
Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.
Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.
Connect with us on social:
Ryan Marrinan, Body Repair Trainer at the 3M Collision Repair Academy, began as a technician. Now, he helps shape future technicians by inspiring young people about automotive technology—explaining the “why” behind engineers’ designs and teaching technicians of all experience levels.
View the video podcast on YouTube
About Our Guest:
Ryan Marrinan
Body Repair Trainer, 3M Collision Repair Academy
[email protected]
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.
Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.
Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.
Connect with us on social:
Deron Lundgren, Zone Retailer Aftersales Manager at Subaru of America, shares strategies for improving customer relationships and driving new business. He discusses techniques such as evaluating inbound calls, using role-playing for team coaching, and conducting clear communication with customers to enhance the service experience.
View the video podcast on YouTube
About Our Guest:
Deron Lundgren
Zone Retailer Aftersales Manager, Subaru of America
[email protected]
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.
Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.
Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.
Connect with us on social:
Jay "Joern" Aebert, Master Technician, breaks down Advanced Driver Assistance Systems (ADAS)—simplifying everything from setting up ADAS in your shop and mastering the core knowledge needed to operate the technology, to creating the ideal space and environment for repairs.
View the video podcast on YouTube
About Our Guest:
Jay Aebert
Master Technician
Connect with Jay on LinkedIn
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[email protected] | 608.716.2122
WrenchWay Resources:
Salary Comparison Tool - See pay information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.
Technicians & Students - Looking for the best shops or dealerships to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians, connect with schools, and support the auto and diesel industry? Learn about WrenchWay Top Shop Memberships.
Auto, Diesel, or Tech Ed Instructors - Need help getting resources for your program and connecting with industry? We have free solutions for you on WrenchWay.
Connect with us on social:
The podcast currently has 243 episodes available.
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