Beyond the Wrench

Joe Toscano, Founder & CEO of Service Stories, returns to show how his AI platform turns everyday repair orders into ready-to-publish content. In this episode, he covers why he built Service Stories after burning out on social media himself, why voice and AI search are changing how customers find shops, and the growing impact of your shop’s Google Business Profile.

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About the Episode

• Host: Jay Goninen, ASE, [email protected]
• Guest: Joe Toscano, Service Stories, [email protected]

Links & Resources

• Get notified of new episodes --> Join our email list
• Episode Sponsor: Jasper Engines & Transmissions

Join the ASE Connects Community

ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:

• ASE Connects Memberships for Shops & Dealers (Free trial for shops until 12/31/26)
• ASE Connects Memberships for Schools (Free for schools)

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Stacy Balzer, Founder/CEO of Uplift+Ignite Coaching and Consulting and former Senior Director at Ford Motor Company, breaks down the communication habits that set the best dealerships apart. In this episode, she shares the tools and mindset shifts leaders need to actually connect with their teams and build a culture people want to stay in.

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About the Episode

• Host: Jay Goninen, ASE, [email protected]
• Guest: Stacy Balzer, Uplift+Ignite Coaching and Consulting, [email protected]

Links & Resources

• Get notified of new episodes --> Join our email list
• Episode Sponsor: Jasper Engines & Transmissions
• 2026 Voice of Technician Report

Join the ASE Connects Community

ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:

• ASE Connects Memberships for Shops & Dealers
• ASE Connects Memberships for Schools (Free!)

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Brooke English Guy, General Manager of Coastal Chevrolet Cadillac and Coastal Nissan in Pawleys Island, SC, breaks down how a third-generation family dealership built a culture technicians actually want to stay in. In this episode, she covers how a compressed 3-day work week reshaped technician recruitment and retention, why she hires for humility, hunger, and people skills over experience, and how she grew past early imposter syndrome to thrive in the car business. 

Watch the video recording
Quick note—you may notice some video lag in this episode due to technical difficulties. Thanks for bearing with us, and enjoy!

About the Episode

• Host: Jay Goninen, ASE, [email protected]
• Guest: Brooke English Guy, Coastal Chevrolet Cadillac and Coastal Nissan, [email protected]

Links & Resources

• Get notified of new episodes --> Join our email list

Join the ASE Connects Community

ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:

• ASE Connects Memberships for Shops & Dealers
• ASE Connects Memberships for Schools (Free!)

Connect with us on social:

• Facebook
• Instagram
• X
• LinkedIn
• YouTube
• TikTok

Dave Johnson, President and CEO of ASE, sits down with WrenchWay co-founders Jay Goninen and Mark Wilson to break down the news: WrenchWay is officially part of the ASE family. In this episode, they cover why the deal made sense for both sides, what's changing (and staying the same) with the brand and product, and answer some of the questions they've been getting recently—including whether Beyond the Wrench is sticking around.

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About the Episode

• Host: Jay Goninen, WrenchWay, [email protected]
• Guests: Dave Johnson, ASE, [email protected]; Mark Wilson, WrenchWay, [email protected]

Links & Resources

• Get notified of new episodes --> Join our email list
• Department of Labor & ASE Education Foundation Initiative: Apprenticeship Program

Join the ASE Connects Community

ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:

• ASE Connects Memberships for Shops & Dealers
• ASE Connects Memberships for Schools (Free!)

Connect with us on social:

• Facebook
• Instagram
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• LinkedIn
• YouTube
• TikTok

Wayne Brozek, Founder and CEO of WB Global Services, breaks down why the parts department is only as strong as the process behind it. In this episode, he covers how parts and service personalities differ inside a dealership, how a simple audit he performs can expose inventory discrepancies in a shop, and how he applies fractional leadership to help guide dealership teams.

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About the Episode

• Host: Jay Goninen, WrenchWay, [email protected]
• Guest: Wayne Brozek, WB Global Services, [email protected]

Links & Resources

• Get notified of new episodes --> Join our email list

Join the ASE Connects Community

ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:

• ASE Connects Memberships for Shops & Dealers
• ASE Connects Memberships for Schools (Free!)

Connect with us on social:

• Facebook
• Instagram
• X
• LinkedIn
• YouTube
• TikTok

Trent Broberg, CEO of Fullbay, joins the show to talk about where AI is taking the repair industry. In this episode, Trent breaks down Fullbay's shift from an app to a platform, how AI is changing predictive maintenance and parts identification, and key insights from Fullbay's State of Heavy-Duty Repair Report you won't want to miss.

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About the Episode

• Host: Jay Goninen, WrenchWay, [email protected]
• Guest: Trent Broberg, Fullbay, [email protected]

Links & Resources

• Get notified of new episodes --> Join our email list
• Download The State of Heavy-Duty Repair Report
• Keep Up with What’s Next at Fullbay. Sign up for Updates

Join the ASE Connects Community

ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:

• ASE Connects Memberships for Shops & Dealers
• ASE Connects Memberships for Schools (Free!)

Connect with us on social:

• Facebook
• Instagram
• X
• LinkedIn
• YouTube
• TikTok

Gabe Christian, Owner of Import Performance Auto Repair in Bend, Oregon and seven-time winner of best shop in the city, returns to break down what shop culture actually looks like from the inside. He and Jay get into the daily habits, team dynamics, and small details that make technicians want to show up and stay.

Watch the video recording

About the Episode

• Host: Jay Goninen, WrenchWay, [email protected]
• Guest: Gabe Christian, Import Performance Auto Repair, [email protected]

Links & Resources

• Get notified of new episodes --> Join our email list

Join the ASE Connects Community

ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:

• ASE Connects Memberships for Shops & Dealers
• ASE Connects Memberships for Schools (Free!)

Connect with us on social:

• Facebook
• Instagram
• X
• LinkedIn
• YouTube
• TikTok

Anthony Calhoun is an ASE Master Technician with 25+ years in the industry, CEO of A.W.C. Consulting LLC, and author of “Why Techs Leave and How to Keep Them.” In this episode, Anthony walks through what each role has taught him about where the industry is falling short. He covers the mindset that helped him grow as a young tech, the advice he gives to those coming up now, and what pushed him to write a book and build Apex Tech Nation.

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About the Episode

• Host: Jay Goninen, WrenchWay, [email protected]
• Guest: Anthony Calhoun, A.W.C. Consulting LLC, [email protected]

Links & Resources

• Get notified of new episodes --> Join our email list
• APEX Tech Nation
• Why Technicians Are Leaving and How to Keep Them

Join the ASE Connects Community

ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:

• ASE Connects Memberships for Shops & Dealers
• ASE Connects Memberships for Schools (Free!)

Connect with us on social:

• Facebook
• Instagram
• X
• LinkedIn
• YouTube
• TikTok

Joe Hamilton, President & CEO of Vortex Optics, helped build one of the outdoor industry's most recognized and fiercely loyal brands by treating service as a competitive weapon, not an afterthought. In this episode, Joe unpacks the CARE Movement (Create A Rare Experience), why hiring people who already share your values is the foundation of delivering it, and why being genuinely human is the rarest advantage a business can have in 2026.

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About the Episode

• Host: Jay Goninen, WrenchWay, [email protected]
• Guest: Joe Hamilton, Vortex Optics, [email protected]

Links & Resources

• Get notified of new episodes --> Join our email list

Join the ASE Connects Community

ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:

• ASE Connects Memberships for Shops & Dealers
• ASE Connects Memberships for Schools (Free!)

Connect with us on social:

• Facebook
• Instagram
• X
• LinkedIn
• YouTube
• TikTok

Chris Craig—Fixed Ops Curriculum Developer at RockED and content creator with 135,000 followers across platforms—has built his following by saying the things most people are afraid to post. In this episode, he breaks down why showing both sides of every industry argument is slowly shifting the culture, from the ASE certification debate to the 30/30/30 myth, what shops get wrong when hiring new grads, and the financial traps that push young techs out of the trade.

Watch the video recording

About the Episode

• Host: Jay Goninen, WrenchWay, [email protected]
• Guest: Chris Craig, RockED, [email protected]

Links & Resources

• Get notified of new episodes --> Join our email list

Join the ASE Connects Community

ASE Connects brings shops, dealerships, and schools together in one structured network to strengthen the technician pipeline. By making it easier to connect, collaborate, and support students through job shadows, internships, and classroom engagement, ASE Connects helps schools build stronger programs and helps shops develop a more consistent, local source of future technicians. Learn more:

• ASE Connects Memberships for Shops & Dealers
• ASE Connects Memberships for Schools (Free!)

Connect with us on social:

• Facebook
• Instagram
• X
• LinkedIn
• YouTube
• TikTok