Tom Gattuso, Vice President of Events at SEMA, shares a behind-the-scenes look at planning the SEMA Show 2025. He talks about how the show continues to evolve, what goes into making it run smoothly, and his best advice for first-time attendees.

Check out the full video version of the podcast on YouTube!

About the Episode

• Host: Jay Goninen, WrenchWay, [email protected]
• Guest: Tom Gattuso, SEMA, [email protected] 
• Sponsor: Jasper Engines & Transmissions

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About WrenchWay:

• For Technicians & Students: wrenchway.com/solutions/technicians/
• For Shops & Dealerships: wrenchway.com/solutions/shops/
• For Instructors: wrenchway.com/solutions/schools/

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Eric Rusch, Director of Product Marketing at Milwaukee Tool, breaks down two exciting new products technicians will love—the M12 FUEL™ Subcompact Impact Wrench and the M12 FUEL™ Gen 2 Ratchet—live at the Milwaukee Pipeline 2025 event. He shares key product features, how Milwaukee Tool has evolved to meet industry needs, and why it’s so rewarding to see these tools come to life for mechanics.

Check out the full video version of the podcast on YouTube!

About the Episode

• Host: Jay Goninen, WrenchWay, [email protected]
• Guest: Eric Rusch, Milwaukee Tool

Links & Resources

Get notified of new episodes --> Join our email list


About WrenchWay:

• For Technicians & Students: wrenchway.com/solutions/technicians/
• For Shops & Dealerships: wrenchway.com/solutions/shops/
• For Instructors: wrenchway.com/solutions/schools/

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Jason Isaacs, Director of Product Marketing at Milwaukee Tool, dives into shop lighting—how Milwaukee Tool develops durable products, key lighting solutions for technicians, and advice on the best lights for those just starting their careers.

Check out the full video version of the podcast on YouTube!

About the Episode

• Host: Jay Goninen, WrenchWay, [email protected]
• Guest: Jason Isaacs, Milwaukee Tool

Links & Resources

Get notified of new episodes --> Join our email list


About WrenchWay:

• For Technicians & Students: wrenchway.com/solutions/technicians/
• For Shops & Dealerships: wrenchway.com/solutions/shops/
• For Instructors: wrenchway.com/solutions/schools/

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Recorded live at Milwaukee Pipeline 2025, Chris Enright—Founder & Owner of Enright Automotive and content creator—shares his journey from technician to shop owner and the lessons learned along the way. In this episode, we dive into making the transition from tech to owner, the ROI of technician training, the power of clear communication, and more.

Check out the full video version of the podcast on YouTube!

About the Episode

• Host: Jay Goninen, WrenchWay, [email protected]
• Guest: Chris Enright, Enright Automotive, [email protected]

Links & Resources

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About WrenchWay:

• For Technicians & Students: wrenchway.com/solutions/technicians/
• For Shops & Dealerships: wrenchway.com/solutions/shops/
• For Instructors: wrenchway.com/solutions/schools/

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Recorded live at the Milwaukee Pipeline 2025 event, Leah Balto, Group Manager of Product Marketing at Milwaukee Tool, joins host Jay Goninen to walk us through Milwaukee’s latest hand tool kits, explain how the team studies technicians in real-world settings to inspire smarter innovations, and share how Milwaukee Tool is investing in solutions that support technicians’ long-term health.

Check out the full video version of the podcast on YouTube!

About the Episode

• Host: Jay Goninen, WrenchWay, [email protected]
• Guest: Leah Balto, Group Manager of Product Marketing, Milwaukee Tool

Links & Resources

Get notified of new episodes --> Join our email list


About WrenchWay:

• For Technicians & Students: wrenchway.com/solutions/technicians/
• For Shops & Dealerships: wrenchway.com/solutions/shops/
• For Instructors: wrenchway.com/solutions/schools/

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In this recorded webinar, Tom Wozniak, Diesel Instructor at Madison College, and John Gustafson, Shop Owner at Gustafson Brothers, share both the school and shop perspectives on building stronger partnerships. They discuss where shops should start, how to get the most out of advisory committees, the importance of consistency, and the power of serving on school boards to be a voice for the industry.

Watch the full recording here: https://wrenchway.com/events/back-to-school-building-effective-educational-partnerships/ 

About the Episode

• Host: Jay Goninen, WrenchWay, [email protected]
• Guests: Tom Wozniak, Madison College, [email protected] & John Gustafson, Gustafson Brothers, [email protected]

Links & Resources

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About WrenchWay:

• For Technicians & Students: wrenchway.com/solutions/technicians/
• For Shops & Dealerships: wrenchway.com/solutions/shops/
• For Instructors: wrenchway.com/solutions/schools/

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Rena Rennebohm, CEO of Empowered Advisor, shares why shops thrive when service advisors put technicians first. With years of experience coaching advisors, Rena explains how stronger collaboration between advisors and technicians leads to better shop culture and performance. She also dives into challenges such as high service advisor turnover, the lack of respect advisors often face, and why she believes nearly 50% of shops are short-staffed at the front.

Check out the full video version of the podcast on YouTube!

About the Episode

• Host: Jay Goninen, WrenchWay, [email protected]
• Guest: Rena Rennebohm, Empowered Advisor, [email protected]
• Sponsor: Jasper Engines & Transmissions

Links & Resources

Get notified of new episodes --> Join our email list


About WrenchWay:

• For Technicians & Students: wrenchway.com/solutions/technicians/
• For Shops & Dealerships: wrenchway.com/solutions/shops/
• For Instructors: wrenchway.com/solutions/schools/

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In this episode, Dave Anderson, President of Learn to Lead, gives leaders actionable strategies for handling tough situations while earning trust and respect. He shares practical advice on holding even high-performing team members accountable, making confrontation conversational, and avoiding the loss of credibility.

Check out the full video version of the podcast on YouTube!

About the Episode

• Host: Jay Goninen, WrenchWay, [email protected]
• Guest: Dave Anderson, Learn to Lead, [email protected]
• Sponsor: Jasper Engines & Transmissions

Links & Resources

Get notified of new episodes --> Join our email list


About WrenchWay:

• For Technicians & Students: wrenchway.com/solutions/technicians/
• For Shops & Dealerships: wrenchway.com/solutions/shops/
• For Instructors: wrenchway.com/solutions/schools/

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Lenny Fumarolo shares his journey from working in NASCAR to becoming a Protective Armored Specialist for the United States Secret Service (USSS). He breaks down how others can follow in his footsteps, what daily repairs and maintenance look like in such a high-security role, and how tools, uniforms, and the overall environment differ from typical shops.

Check out the full video version of the podcast on YouTube!

About the Episode

• Host: Jay Goninen, WrenchWay, [email protected]
• Guest: Lenny A. Fumarolo, United States Secret Service

Links & Resources

Get notified of new episodes --> Join our email list


About WrenchWay:

• For Technicians & Students: wrenchway.com/solutions/technicians/
• For Shops & Dealerships: wrenchway.com/solutions/shops/
• For Instructors: wrenchway.com/solutions/schools/

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Darrin Barney shares his journey from running a family-owned shop with his brother to becoming CEO of Elite Worldwide. He talks about the early struggles of building a profitable business and the importance of having the right team in the right roles. Darrin also opens up about buying the company that changed his life and how he now helps shop owners build more successful businesses—and better lives.

Check out the full video version of the podcast on YouTube!

About the Episode

• Host: Jay Goninen, WrenchWay, [email protected]
• Guest: Darrin Barney, Elite Worldwide, [email protected]

Links & Resources

Get notified of new episodes --> Join our email list


About WrenchWay:

• For Technicians & Students: wrenchway.com/solutions/technicians/
• For Shops & Dealerships: wrenchway.com/solutions/shops/
• For Instructors: wrenchway.com/solutions/schools/

Connect with us on social:

• Facebook
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• X
• LinkedIn
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